Harnessing AI in ABM/ABX Marketing: Join the ‘Candid with Bob’ Webinar

October 24, 2023  |  
By Bob Samuels
October 24, 2023
By Bob Samuels

In a world where marketing and sales strategies are constantly evolving, harnessing the latest technologies has become the key to staying ahead of the game. The key to success is leveraging artificial intelligence (AI) to enhance your B2B marketing efforts and seamlessly align your sales and marketing teams. It’s all happening in the upcoming live webinar titled “Candid with Bob – The Advantages and Pitfalls of Harnessing AI Power in ABM/ABX Marketing.” 

This exciting live webinar, scheduled for October 26, 2023, at 1:00 PM ET, is a unique opportunity to gain insights from marketing and AI expert, Leslie Alore, Global Vice President of Growth Marketing at Ivanti. Let us delve into the details of what makes this event unmissable and why you should mark your calendar for this webinar. 

Meet Leslie Alore: The Growth Marketing Maestro 

Leslie Alore, with her passion for data-driven decision-making, is the Global Vice President of Growth Marketing at Ivanti. She’s the sharp marketer poised to take you on a captivating journey into the world of AI and machine learning (ML), revealing how you can integrate them into your AMB/ABX marketing strategies. Under Leslie’s expert guidance, you’ll gain insights into how Ivanti has streamlined its marketing performance and unified its marketing and sales teams around a cohesive ABM strategy. It’s not every day that you get a chance to pick the brain of a seasoned professional who has mastered the art of growth marketing. 

This webinar promises to be filled with insightful discussions and practical takeaways that you can implement right away. Here are some of the key topics that Leslie will shed light on:  

AI/ML-Enabled Tools for Targeted Marketing 

Discover how AI and ML can help focus your B2B marketing efforts on new customer acquisition, cross-selling, renewal, and customer retention. This is a game-changer in the world of marketing, and you won’t want to miss these insights. 

Exploring Strategies 

As the marketing topography evolves, so do the strategies. You’ll get a glimpse of the latest trends and innovations that are shaping the industry. 

AI Guidelines, Roles, & Responsibilities 

Understand how to incorporate AI into your marketing strategy effectively. Learn about the roles and responsibilities involved in making AI work for your business. 

Meet the Co-Hosts 

Leslie Alore isn’t going to tackle these topics alone. She’ll be joined by some talented minds in the B2B marketing world. Get ready to meet her co-hosts: 

Melanie Kennedy, Owner, Strategic Media 

Melanie Kennedy leads a team of highly experienced media professionals, each boasting over 20 years of background in the field. Her extensive network of top-performing publishers and media companies spans various industries, making her a formidable force in media strategy. Melanie’s industry proficiency includes both B2B and B2C, providing a well-rounded perspective on effective media strategies. 

Jeff Pedowitz, CEO – The Pedowitz Group 

Yes, you read that right! Jeff Pedowitz, CEO of The Pedowitz Group, renowned for hosting a series of AI marketing webinars, will be there to provide invaluable insights into AI and marketing. As one of the co-hosts, his presence alone makes this webinar a must-attend event. 

Sean Markin, StreetBond 

Sean Markin is a marketing consultant known for his lifelong passion for innovation. His journey, from early predictions of revolutionary ideas to replacing inefficient apps, led him to the dynamic world of marketing. With an uncanny ability to understand what drives consumers, Sean has carved a niche for himself in the industry. 

Bob Samuels, CEO TechConnectr 

An ABM leader and a veteran in the B2B marketing world, Bob Samuels is the principal of TechConnectr, a renowned B2B performance marketing advisory firm. His “connectr’ reputation and expertise extend across agencies, enterprise marketers, publishers, channel partners, and predictive and data players. 

Why Attend? 

Now, you might be wondering what sets this webinar apart from the rest. Well, here are a few compelling reasons why you should register and join this live event: 

Expertise at Your Fingertips 

You’ll have access to a collective wealth of knowledge from industry experts. Leslie Alore and our co-hosts are leaders in their respective fields, and their insights are worth their weight in gold. 

Practical Insights 

This webinar won’t just be about theory. You’ll receive practical insights and actionable strategies that you can implement immediately within your organization. 

Networking Opportunities 

Joining this live event gives you a chance to connect with like-minded professionals, potentially leading to valuable collaborations and partnerships. 

Jeff Pedowitz’s Presence 

As CEO of The Pedowitz Group, Jeff Pedowitz’s participation in this webinar is a rare opportunity. His insights can be a game-changer for your business. 

Stay Ahead of the Curve 

In the fast-paced world of marketing, staying ahead of the curve is essential. Discover the latest trends and technologies that can give you a competitive edge. 


In conclusion, the “Candid with Bob – The Advantages and Pitfalls of Harnessing AI Power in ABM/ABX Marketing” webinar is an unmissable event for anyone looking to elevate their marketing game. You’ll gain invaluable insights into the world of AI-powered marketing with a fantastic lineup of speakers and co-hosts, including Leslie Alore, Jeff Pedowitz, Bob Samuels, Melanie Kennedy, and Sean Markin. 

Register now, mark your calendar for October 26, 2023, at 1:00 PM ET, and get ready to unlock the potential of AI in ABM/ABX efforts.  

Also, TechConnectr has emerged as a powerhouse of the B2B lead generation world.  Explore their offerings and learn how they can help your business thrive by visiting their website at TechConnectr. They specialize in connecting businesses with the right sales leads, and their services are highly regarded in the industry. If you’re looking to supercharge your lead generation efforts, TechConnectr is a name you should be familiar with. 

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