Why Do Digital Transformation Initiatives Fail?

Grab our digital transformation white paper from Colby Renton on why they fail and avoid many common (and major) mistakes companies make!

Most marketers already know prospects are 60-70% through the buying journey prior to speaking with Sales.

So, how do you keep your company top-of-mind so Sales has a chance for more wins? A digital transformation, from initial customer experience to lead handoffs (and much more).

Written by Colby Renton, VP and Principal, Customer Engagement & Digital Transformation, “Why Marketing Transformation Initiatives Fail and the Seven Hallmarks of Transformation Success” serves as a must-have guide for executives in all industries.