Why Do Digital Transformation Initiatives Fail?
Most marketers already know prospects are 60-70% through the buying journey prior to speaking with Sales.
So, how do you keep your company top-of-mind so Sales has a chance for more wins? A digital transformation, from initial customer experience to lead handoffs (and much more).
Written by Colby Renton, VP and Principal, Customer Engagement & Digital Transformation, “Why Marketing Transformation Initiatives Fail and the Seven Hallmarks of Transformation Success” serves as a must-have guide for executives in all industries.