Why Do Digital Transformation Initiatives Fail?
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Most marketers already know prospects are 60-70% through the buying journey prior to speaking with Sales.
So, how do you keep your company top-of-mind so Sales has a chance for more wins? A digital transformation, from initial customer experience to lead handoffs (and much more).
“Why Marketing Transformation Initiatives Fail and the Seven Hallmarks of Transformation Success” serves as a must-have guide for executives in all industries!