Revenue Operations Report: The RevOps Difference

Revenue is now a team sport that involves marketing, sales, and customer success. Access the special report to learn about aligning these business units to drive greater revenue.
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The RevOps Difference research study reveals that organizations who have fully aligned their moneymaking teams under the Revenue Operations model enjoy better customer experience, customer conversion and employee experience across industry verticals.

Featuring answers to questions such as:

  • How aligned are the efforts, strategies, and goals across these teams?
  • What are the top factors driving towards greater alignment?
  • What do you expect to achieve re: your revenue goals?

Don’t forget to grab the free infographic as well!

survey respondents in customer success, marketing, and sales

likelihood of RevOps-enabled enterprises to rate their technology optimization as "excellent" vs. non-RevOps enabled companies


of respondents said "lack of communication between teams" is a top challenge to providing exceptional CX

As an executive, there’s no other report like this on the market right now. The clear walk away from this is that revenue is a team sport and customer focus is the lever that drives revenue.”

Dr. Debbie Qaqish

Chief Strategy Officer, The Pedowitz Group

The Pedowitz Group logo - 350px wide version


Since 2007, The Pedowitz Group (TPG) has worked with over 1,500 clients to drive billions in new revenue.


Through optimized process, people, and tech initiatives.

From a global revenue operations structure to organization-wide alignment on sales / marketing processes, implementing ABM / ABX to optimizing campaigns, TPG has a team ready, willing, and able to tackle your toughest sales, marketing, and business challenges.

Learn more about why us – and why we’re different – on this page or learn more about our revenue operations consulting.

Real Customers. Real Success.

Get, keep and grow your customer base! Over 1,500 companies – from global Fortune 500s to growing medium-sized businesses – have made great strides in their marketing with us.


We surveyed 507 sales, marketing, and customer service professionals from companies $50M in annual revenue and above, with 48% of respondents from companies with $1B+ reported revenue.

They answered questions about their current challenges, cross-functional alignment, tech stack usage, and more to provide an understanding of how companies are embracing – or failing to – the benefits a fully-functional revenue operations engine can provide.

This report shows how the industry is moving, why it’s shifting that way, and what barriers continue to plague transformative efforts.

Marketing operations evolves into revenue operations, with full customer centricity and predictable revenue growth

Sales, marketing, and customer success alignment was listed as the No. 1 priority to gain a unified view of the customer to drive efficiencies and revenue.

How’s your alignment?

(We can help with that)