Take advantage of everything Marketo has to offer.
As an administrator, you need advanced skills and strategic insight – and this course is for you.
Why Join This Course?
Our Advanced Course delivers sophisticated knowledge to build out capabilities to max out every feature you’re paying for with the platform.
We get into features that transform your marketing efforts with the functions your competitors are afraid to touch:
- Advanced features around engagements programs, tokens and dynamic content.
- Custom objects, activities, and more.
- Integration of APIs and webhooks
- System administration and driving results through Marketo-fueled teams.
Our course offers more instructor time than other options available on the market – and from experts working on in the platform with clients now.
Who Should take this Course?
Due to the pace and content of this advance course, prior experience with Marketo Engage is a must. Passing our Beginner’s course is highly recommended, but not required. Students should understand concepts listed on the Beginner page to get the most out of this advanced course.
We also offer a Marketo Certified Expert exam prep course for those looking to level up their career!
What do you need to take this Course?
This course requires a commitment of 16 hours of class time, delivered virtually over four days in 4-hour sessions. In addition to a connected device, we recommend a headset, second screen or monitor, mouse and pop-ups enabled to get the most out of this course.
Course Curriculum
Module 1: Advanced Mastery of the Admin Console
User and Permission Management
Workforce and Partition Management
Landing Page and Email Settings
Database Management
Integration Management
LaunchPoint Integration
Module 3: Asset Design & Advanced Mastery of Dynamic Content
Design Best Practices
Email Design
Segments and Segmentations
Dynamic Content in Emails
Dynamic Content in Landing Pages
Dynamic Content in Forms
Module 5: Advance Custom Features
Custom Objects and Custom Activities
Webhooks & APIs
Audit Trail
Attribution Reporting
Module 2: Advanced Tokens
Advanced use of Tokens
Tokens in Flow Steps
Tokens in Programs
Tokens in HTML
Velocity Email Scripting
Module 4: Advance Use of Programs
Tracking Inbound Marketing
Advance use of Engagement Programs
Multi-Stream Engagements
Nested Programs
Multi-Channel Programs
Meet Your Instructors
Meredith Rhodes
Marketing Operations Consultant
Meredith is a Marketing Operations Consultant at The Pedowitz Group, where she helps clients drive revenue with lead management and marketing automation strategy.
She is certified in Marketo and Adobe Experience Manager and is located in Columbia, South Carolina.
Michelle Lewis
Manager, Marketo Practice Lead
Michelle is the Marketo Practice Lead at The Pedowitz Group, where she provides hands on subject matter expertise to clients in addition to leading our team. She is certified in Marketo and Eloqua and has helped teach innumerable training classes and over 50 students.
Fun fact: Michelle can speed read pig Latin!
Upcoming Virtual Classroom Dates
Interested in training for a group? Contact us with which class you’re thinking of!
Frequently Asked Questions
What can I expect from the Virtual Classroom learning experience?
How much does the course cost?
How do I convince my boss I need this course?
The Pedowitz Group has been named a Marketo Partner of the Year three times and is a Platinum Partner. Our team of certified experts specialize in leveraging marketing automation to drive more proven revenue.
With the investment in this live, expert-led course, you’ll walk away with in-depth knowledge of the advanced features that will allow you to maximize your investment in Marketo Engage. You’ll learn how to use the features your competitors are afraid to touch.
