Marketo Engage Advanced Admin

Take advantage of everything Marketo has to offer.

As an administrator, you need advanced skills and strategic insight – and this course is for you.

Our marketing automation consulting covers Marketo Engage with implementation, training, migration, and optimization, an Adobe staple used by many leading companies

Why Join This Course?

Our Advanced Course delivers sophisticated knowledge to build out capabilities to max out every feature you’re paying for with the platform.

We get into features that transform your marketing efforts with the functions your competitors are afraid to touch:

  • Advanced features around engagements programs, tokens and dynamic content.
  • Custom objects, activities, and more.
  • Integration of APIs and webhooks
  • System administration and driving results through Marketo-fueled teams.

Our course offers more instructor time than other options available on the market – and from experts working on in the platform with clients now. 

Who Should take this Course?

Due to the pace and content of this advance course, prior experience with Marketo Engage is a must. Passing our Beginner’s course is highly recommended, but not required. Students should understand concepts listed on the Beginner page to get the most out of this advanced course.

We also offer a Marketo Certified Expert exam prep course for those looking to level up their career!

What do you need to take this Course?

This course requires a commitment of 16 hours of class time, delivered virtually over four days in 4-hour sessions. In addition to a connected device, we recommend a headset, second screen or monitor, mouse and pop-ups enabled to get the most out of this course.

Course Curriculum

Module 1: Advanced Mastery of the Admin Console

User and Permission Management
Workforce and Partition Management
Landing Page and Email Settings
Database Management
Integration Management
LaunchPoint Integration

Module 3: Asset Design & Advanced Mastery of Dynamic Content

Design Best Practices
Email Design
Segments and Segmentations
Dynamic Content in Emails
Dynamic Content in Landing Pages
Dynamic Content in Forms

Module 5: Advance Custom Features

Custom Objects and Custom Activities
Webhooks & APIs
Audit Trail
Attribution Reporting

Module 2: Advanced Tokens

Advanced use of Tokens
Tokens in Flow Steps
Tokens in Programs
Tokens in HTML
Velocity Email Scripting

Module 4: Advance Use of Programs

Tracking Inbound Marketing
Advance use of Engagement Programs
Multi-Stream Engagements
Nested Programs
Multi-Channel Programs

Meet Your Instructors

Meredith Rhodes

Marketing Operations Consultant

Meredith is a Marketing Operations Consultant at The Pedowitz Group, where she helps clients drive revenue with lead management and marketing automation strategy.

She is certified in Marketo and Adobe Experience Manager and is located in Columbia, South Carolina.

Michelle Lewis

Manager, Marketo Practice Lead

Michelle is the Marketo Practice Lead at The Pedowitz Group, where she provides hands on subject matter expertise to clients in addition to leading our team. She is certified in Marketo and Eloqua and has helped teach innumerable training classes and over 50 students.

Fun fact: Michelle can speed read pig Latin!

Upcoming Virtual Classroom Dates

Interested in training for a group? Contact us with which class you’re thinking of!

Oct 17-19

10:00 am – 2:00 pm ET

Cost: $1,500

Nov 7-10

10:00 am – 2:00 pm ET

Cost: $1,500

Dec 12-15

10:00 am – 2:00 pm ET

Cost: $1,500

Frequently Asked Questions

What can I expect from the Virtual Classroom learning experience?
The Virtual Classroom is led by a highly experienced, certified instructor who will guide you through the advanced content and answer your questions in real-time. The course requires a commitment of 16 hours over four days in 4-hour sessions.
How much does the course cost?
The investment in the course is $1,500. You’ll gain advanced skills that are immediately actionable to help you drive more results with Marketo Engage.
How do I convince my boss I need this course?

The Pedowitz Group has been named a Marketo Partner of the Year three times and is a Platinum Partner. Our team of certified experts specialize in leveraging marketing automation to drive more proven revenue.

With the investment in this live, expert-led course, you’ll walk away with in-depth knowledge of the advanced features that will allow you to maximize your investment in Marketo Engage. You’ll learn how to use the features your competitors are afraid to touch.

Marketing Operations

Increase efficiency. Remove roadblocks.

Customer Experience

Wow Your Customers

Inbound Marketing

Right Channel, Right Message

Revenue Operations

It’s A (Unified) Team Effort

Digital Transformation

Turn Strategy Into Action

Technology Stack

Does Your Tech Stack Up?

Lead Management

Accelerate Leads to Revenue

Account-Based Marketing

Accelerate ABM Success

Flexible Options

Four options. One result: Greater marketing-sourced revenue.

Marketo Engage

Marketo Platinum Partner

Pardot

Accelerate Leads to Revenue

Hubspot

Build A Winning Ecosystem

Salesforce Marketing Cloud

Salesforce Certified Silver Partner

Salesforce CRM

12 Years of Integration Experience

Partners

Additional Technology Platforms

Oracle Eloqua

Oracle Platinum Partner

Adobe Experience Manager

Provide world-class experiences

Revenue Marketing University 

Training for marketers of all skill levels.

F5 Logo

F5 Networks

How a Network Security Giant Unified Global Marketing Operations

F5 Logo

Rackspace

How a Cloud Solutions Provider Unifed And Expanded Global Marketing Capabilities

F5 Logo

GE

How a Global Leader Drove Transformation At Scale

TraceLink

How a Supply-Chain Solution Provider Built Crucial Capabilities For Revenue

JobsOhio

How an economic development agency enabled major impact
Gilbarco Veeder-Root

Telstra

Streamlined tech stack = major cost savings

Telecomm

How A Multi-Channel Inbound Strategy Achieved A 600% Increase In ROI

A credit card, representing a Fortune 100 client of The Pedowitz Group's

Financial Services

How a Fortune 100 Credit Card Company Closed The Loop On Revenue

A credit card, representing a Fortune 100 client of The Pedowitz Group's

Mouser Electronics

Aligned cross-functional teams led to on-point targeting

Resource Hub

Read, Watch and Download

Trending Topics

Our Most Popular Content

Blog

Our Latest Articles

CMO Insights

Hear From Industry Experts

Get Timely Insights

Take an interactive assessment and get immediate results

About TPG

How are we different? Get to know us a bit better!

Careers

Learn more about working here

Case Studies

See real results from customers just like you

How We Work With You

How can we help you?

Partners

Learn about some of our Partners.

Introducing: The Loop

 

Revenue models are outdated. Here's your update.

About TPG

How are we different? Get to know us a bit better!

Careers

Learn more about working here

Case Studies

See real results from customers just like you

How We Work With You

How can we help you?

Partners

Learn about some of our Partners.

Introducing: The Loop

 

Revenue models are outdated. Here's your update.