As an administrator for the Marketo Engage marketing automation platform, you need the advanced skills and strategic insight you’ll gain from this instructor-led, online digital course.
Why Join This Course?
The Marketo Next Advanced Course makes the most of four half-day sessions, delivering sophisticated knowledge to build out capabilities to max out every feature you’re paying for with the Marketo Engage marketing automation platform. We get into features that transform your marketing efforts with the functions your competitors are afraid to touch:
- Advanced features around engagements programs, tokens and dynamic content.
- Custom objects, activities, and more.
- Integration of APIs and webhooks
- System administration and driving results through Marketo-fueled teams.
Who Should take this Course?
Due to the pace and content of this advance course, prior experience with Marketo Engage is a must. Passing our Beginner’s course is highly recommended, but not required. Students should understand concepts listed on the Beginner page to get the most out of this advanced course.
We also offer a Marketo Certified Expert exam prep course for those looking to level up their career!
What do you need to take this Course?
This course requires a commitment of 16 hours of class time, delivered virtually over four days in 4-hour sessions. In addition to a connected device, we recommend a headset, second screen or monitor, mouse and pop-ups enabled to get the most out of this course.
Course Curriculum
Module 1: Advanced Mastery of the Admin Console
User and Permission Management
Workforce and Partition Management
Landing Page and Email Settings
Database Management
Integration Management
LaunchPoint Integration
Module 3: Asset Design & Advanced Mastery of Dynamic Content
Design Best Practices
Email Design
Segments and Segmentations
Dynamic Content in Emails
Dynamic Content in Landing Pages
Dynamic Content in Forms
Module 5: Advance Custom Features
Custom Objects and Custom Activities
Webhooks & APIs
Audit Trail
Attribution Reporting
Module 2: Advanced Tokens
Advanced use of Tokens
Tokens in Flow Steps
Tokens in Programs
Tokens in HTML
Velocity Email Scripting
Module 4: Advance Use of Programs
Tracking Inbound Marketing
Advance use of Engagement Programs
Multi-Stream Engagements
Nested Programs
Multi-Channel Programs
Meet Your Instructors
Whitni Freeman
Manager, Marketing and Sales Operations, Practice Lead Salesforce Sales Cloud and CRM
Whitni has been with the Pedowitz Group for almost 7 years, and previously worked in Marketing and Sales Operations in the Financial Services industry for 5 years. She currently leads our Salesforce Sales Cloud Practice. As a senior consultant and an interdisciplinary minded individual, she is consistently charged with collaborating multiple business functions together to seek the best results for the clients she works with.
Gathering data and improving processes are not only a job but a passion for Whitni, and she enjoys working on projects that require her to find ways to connect seemingly unrelated data. She is certified in Marketo as a Certified Expert and Certified Solutions Architect, and in Salesforce as a Certified Advanced Administrator, Certified Sales Cloud Consultant, And Certified Platform App Builder. She has helped teach over 50 classes and 150 students. A fun fact about her is that she’s an elite rower and makes the very best chocolate chip cookies in the world.
Meredith Rhodes
Marketing Operations Consultant
Meredith is a Marketing Operations Consultant at The Pedowitz Group, where she helps clients drive revenue with lead management and marketing automation strategy.
She is certified in Marketo and Adobe Experience Manager and is located in Columbia, South Carolina.
Upcoming Virtual Classroom Dates
Feb. 8 - 11, 2021
10:00 am – 2:00 pm ET
Course Instructor:
Meredith Rhodes
Cost: $1,500
MAr. 15 - 18, 2021
10:00 am – 2:00 pm ET
Course Instructor:
Whitni Freeman
Cost: $1,500
Frequently Asked Questions
What can I expect from the Virtual Classroom learning experience?
How much does the course cost?
How do I convince my boss I need this course?
The Pedowitz Group has been named a Marketo Partner of the Year three times and is a Platinum Partner. Our team of certified experts specialize in leveraging marketing automation to drive more proven revenue.
With the investment in this live, expert-led course, you’ll walk away with in-depth knowledge of the advanced features that will allow you to maximize your investment in Marketo Engage. You’ll learn how to use the features your competitors are afraid to touch.