Marketo Engage Advanced Admin

As an administrator for the Marketo Engage marketing automation platform, you need the advanced skills and strategic insight you’ll gain from this instructor-led, online digital course.

Our marketing automation consulting covers Marketo Engage with implementation, training, migration, and optimization, an Adobe staple used by many leading companies

Why Join This Course?

The Marketo Next Advanced Course makes the most of four half-day sessions, delivering sophisticated knowledge to build out capabilities to max out every feature you’re paying for with the Marketo Engage marketing automation platform. We get into features that transform your marketing efforts with the functions your competitors are afraid to touch:

  • Advanced features around engagements programs, tokens and dynamic content.
  • Custom objects, activities, and more.
  • Integration of APIs and webhooks
  • System administration and driving results through Marketo-fueled teams.

Who Should take this Course?

Due to the pace and content of this advance course, prior experience with Marketo Engage is a must. Passing our Beginner’s course is highly recommended, but not required. Students should understand concepts listed on the Beginner page to get the most out of this advanced course.

We also offer a Marketo Certified Expert exam prep course for those looking to level up their career! 

What do you need to take this Course?

This course requires a commitment of 16 hours of class time, delivered virtually over four days in 4-hour sessions. In addition to a connected device, we recommend a headset, second screen or monitor, mouse and pop-ups enabled to get the most out of this course.

Course Curriculum

Module 1: Advanced Mastery of the Admin Console

User and Permission Management
Workforce and Partition Management
Landing Page and Email Settings
Database Management
Integration Management
LaunchPoint Integration

Module 3: Asset Design & Advanced Mastery of Dynamic Content

Design Best Practices
Email Design
Segments and Segmentations
Dynamic Content in Emails
Dynamic Content in Landing Pages
Dynamic Content in Forms

Module 5: Advance Custom Features

Custom Objects and Custom Activities
Webhooks & APIs
Audit Trail
Attribution Reporting

Module 2: Advanced Tokens

Advanced use of Tokens
Tokens in Flow Steps
Tokens in Programs
Tokens in HTML
Velocity Email Scripting

Module 4: Advance Use of Programs

Tracking Inbound Marketing
Advance use of Engagement Programs
Multi-Stream Engagements
Nested Programs
Multi-Channel Programs

Meet Your Instructors

Whitni Freeman

Manager, Marketing and Sales Operations, Practice Lead Salesforce Sales Cloud and CRM

Whitni has been with the Pedowitz Group for almost 7 years, and previously worked in Marketing and Sales Operations in the Financial Services industry for 5 years. She currently leads our Salesforce Sales Cloud Practice. As a senior consultant and an interdisciplinary minded individual, she is consistently charged with collaborating multiple business functions together to seek the best results for the clients she works with.

Gathering data and improving processes are not only a job but a passion for Whitni, and she enjoys working on projects that require her to find ways to connect seemingly unrelated data. She is certified in Marketo as a Certified Expert and Certified Solutions Architect, and in Salesforce as a Certified Advanced Administrator, Certified Sales Cloud Consultant, And Certified Platform App Builder. She has helped teach over 50 classes and 150 students. A fun fact about her is that she’s an elite rower and makes the very best chocolate chip cookies in the world.

Meredith Rhodes

Marketing Operations Consultant

Meredith is a Marketing Operations Consultant at The Pedowitz Group, where she helps clients drive revenue with lead management and marketing automation strategy.

She is certified in Marketo and Adobe Experience Manager and is located in Columbia, South Carolina.

ReAnnita Latham

Manager, SMB

ReAnnita is Manager, Growth Markets at The Pedowitz Group, where she puts over 25 years of technology and automation experience to work helping clients achieve more with less from acquisition to advocacy while driving measurable results.

She is a Marketo Certified Expert, Salesforce Certified Administrator, Salesforce Certified Pardot Specialist as well as an Adobe Professional certified as an Adobe Experience Manager Business Practictioner and an Adobe Experince Manager Front-End Developer. ReAnnity loves superhero movies, gardening and fast cars and resides in Hampton, GA.

Michelle Lewis

Senior Consultant, Marketing and Sales Operations

Michelle is a Senior Consultant at The Pedowitz Group, where she provides hands on subject matter expertise to clients. She is certified in Marketo and Eloqua and has helped teach innumerable training classes and over 50 students. Fun fact, Michelle can speed read pig Latin.

Upcoming Virtual Classroom Dates

MAy 10 - 13, 2021

10:00 am – 2:00 pm ET

Course Instructor:
ReAnnita Latham

Cost: $1,500

Jun. 14 - 17, 2021

10:00 am – 2:00 pm ET

Course Instructor:
Michelle Lewis

Cost: $1,500

Frequently Asked Questions

What can I expect from the Virtual Classroom learning experience?
The Virtual Classroom is led by a highly experienced, certified instructor who will guide you through the advanced content and answer your questions in real-time. The course requires a commitment of 16 hours over four days in 4-hour sessions.
How much does the course cost?
The investment in the course is $1,500. You’ll gain advanced skills that are immediately actionable to help you drive more results with Marketo Engage.
How do I convince my boss I need this course?

The Pedowitz Group has been named a Marketo Partner of the Year three times and is a Platinum Partner. Our team of certified experts specialize in leveraging marketing automation to drive more proven revenue.

With the investment in this live, expert-led course, you’ll walk away with in-depth knowledge of the advanced features that will allow you to maximize your investment in Marketo Engage. You’ll learn how to use the features your competitors are afraid to touch.

Digital Transformation

Turn Strategy Into Action

Lead Management

Accelerate Leads to Revenue

Marketing Operations

Increase efficiency. Remove roadblocks.

Customer Experience

Wow Your Customers

Marketing ROI

Prove Your Power

Experts On Demand

Stop Troubleshooting

Inbound Marketing

Right Channel, Right Message

Account-Based Marketing

Accelerate ABM Success

Custom Training

Tailored Learning Solution

REVENUE
MARKETING
UNIVERSITY

Get the skills you need to drive more revenue with On Demand and live, virtual classrooms

Marketo Engage

Marketo Platinum Partner

Pardot

Accelerate Leads to Revenue

Microsoft Dynamics

Optimize Your Instance

Salesforce Marketing Cloud

Salesforce Certified Silver Partner

Salesforce CRM

12 Years of Integration Experience

Partners

Additional Technology Platforms

Oracle Eloqua

Oracle Platinum Partner

Adobe Experience Manager

Provide world-class experiences

Stop
Trouble-shooting

 

The help you need, when you need it with Experts On Demand

F5 Logo

F5 Network's Case Study

How a Network Security Giant Unified Global Marketing Operations

TraceLink’s Case Study

How a Supply-Chain Solution Provider Built Crucial Capabilities For Revenue

Telecomm Case Study

How A Multi-Channel Inbound Strategy Achieved A 600% Increase In ROI

Resource Hub

Read, Watch and Download

Trending Topics

Our Most Popular Content

Events

Join Us In Real Time

Blog

Our Latest Articles

CMO Insights

Hear From Industry Experts

REVENUE
ACQUISITION
ASSESSMENT

Bolster marketing-sourced revenue In 20 minutes.

About TPG

Learn about TPG and meet the team.

Careers

Discover career openings with TPG.

Newsroom

Our latest thought leadership.

History

Explore our award-winning history.

Partners

Learn more about TPG’s Partners.

Ready to transform into a digital revenue machine?

 

Learn how TPG empowers digital revenue delivery through a blend of strategy, technology and execution.

About TPG

Learn about TPG and meet the team.

Careers

Discover career openings with TPG.

Newsroom

Our latest thought leadership.

History

Explore our award-winning history.

Partners

Learn more about TPG’s Partners.

Ready to transform into a digital revenue machine?

 

Learn how TPG empowers digital revenue delivery through a blend of strategy, technology and execution.