As an administrator for the Marketo Engage marketing automation platform, you need the advanced skills and strategic insight you’ll gain from this instructor-led, online digital course.
Why Join This Course?
The Marketo Next Advanced Course makes the most of four half-day sessions, delivering sophisticated knowledge to build out capabilities to max out every feature you’re paying for with the Marketo Engage marketing automation platform. We get into features that transform your marketing efforts with the functions your competitors are afraid to touch:
- Advanced features around engagements programs, tokens and dynamic content.
- Custom objects, activities, and more.
- Integration of APIs and webhooks
- System administration and driving results through Marketo-fueled teams.
Who Should take this Course?
Due to the pace and content of this advance course, prior experience with Marketo Engage is a must. Passing our Beginner’s course is highly recommended but not required. Students should understand concepts listed on the Beginner page to get the most out of this advanced course./p>
What do you need to take this Course?
This course requires a commitment of 16 hours of class time, delivered virtually over four days in 4-hour sessions. In addition to a connected device, we recommend a headset, second screen or monitor, mouse and pop-ups enabled to get the most out of this course.
Module 1: Advanced Mastery of the Admin Console
User and Permission Management
Workforce and Partition Management
Landing Page and Email Settings
Module 3: Asset Design & Advanced Mastery of Dynamic Content
Design Best Practices
Segments and Segmentations
Dynamic Content in Emails
Dynamic Content in Landing Pages
Dynamic Content in Forms
Module 5: Advance Custom Features
Custom Objects and Custom Activities
Webhooks & APIs
Module 2: Advanced Tokens
Advanced use of Tokens
Tokens in Flow Steps
Tokens in Programs
Tokens in HTML
Velocity Email Scripting
Module 4: Advance Use of Programs
Tracking Inbound Marketing
Advance use of Engagement Programs
Meet Your Instructors
Meredith is a Marketing Operations Consultant at The Pedowitz Group, where she helps clients drive revenue with lead management and marketing automation strategy. She is certified in Marketo and Adobe Experience Manager and is located in Columbia, South Carolina.
Senior Consultant, Growth Markets
Jackie Nations is a Senior Consultant at The Pedowitz Group, where she works in a technical and strategic capacity on both Enterprise and SMB accounts to improve marketing’s contribution to revenue. She is certified as a Marketo Certified Expert and a Marketo Solution Architect and has helped teach over 50 classes and many students. Jackie enjoys working out through a variety of sports and exercises including actively chasing around her toddler.