As an administrator for the Marketo Engage marketing automation platform, you need the advanced skills and strategic insight you’ll gain from this instructor-led, online digital course.
Why Join This Course?
The Marketo Next Advanced Course makes the most of four half-day sessions, delivering sophisticated knowledge to build out capabilities to max out every feature you’re paying for with the Marketo Engage marketing automation platform. We get into features that transform your marketing efforts with the functions your competitors are afraid to touch:
- Advanced features around engagements programs, tokens and dynamic content.
- Custom objects, activities, and more.
- Integration of APIs and webhooks
- System administration and driving results through Marketo-fueled teams.
Who Should take this Course?
Due to the pace and content of this advance course, prior experience with Marketo Engage is a must. Passing our Beginner’s course is highly recommended, but not required. Students should understand concepts listed on the Beginner page to get the most out of this advanced course.
We also offer a Marketo Certified Expert exam prep course for those looking to level up their career!
What do you need to take this Course?
This course requires a commitment of 16 hours of class time, delivered virtually over four days in 4-hour sessions. In addition to a connected device, we recommend a headset, second screen or monitor, mouse and pop-ups enabled to get the most out of this course.
Course Curriculum
Module 1: Advanced Mastery of the Admin Console
User and Permission Management
Workforce and Partition Management
Landing Page and Email Settings
Database Management
Integration Management
LaunchPoint Integration
Module 3: Asset Design & Advanced Mastery of Dynamic Content
Design Best Practices
Email Design
Segments and Segmentations
Dynamic Content in Emails
Dynamic Content in Landing Pages
Dynamic Content in Forms
Module 5: Advance Custom Features
Custom Objects and Custom Activities
Webhooks & APIs
Audit Trail
Attribution Reporting
Module 2: Advanced Tokens
Advanced use of Tokens
Tokens in Flow Steps
Tokens in Programs
Tokens in HTML
Velocity Email Scripting
Module 4: Advance Use of Programs
Tracking Inbound Marketing
Advance use of Engagement Programs
Multi-Stream Engagements
Nested Programs
Multi-Channel Programs
Meet Your Instructors
Meredith Rhodes
marketing operations consultant
Meredith is a Marketing Operations Consultant at The Pedowitz Group, where she helps clients drive revenue with lead management and marketing automation strategy. She is certified in Marketo and Adobe Experience Manager and is located in Columbia, South Carolina.
Charlotte LaViolette
Senior Consultant, Marketing & Sales Operations
Charlotte LaViolette is a Senior Consultant, Marketing & Sales Operations at The Pedowitz Group, where she works with a variety of clients to align, design and optimize Sales and Marketing processes within technology stacks to ensure customer success and results. She is a Marketo Certified Expert, Marketo Certified Solution Architect, Salesforce Sales Cloud Amin Certified, Salesforce Certified Pardot Specialist, Salesforce Certified Pardot Consultant and has helped teach hundreds of students since 2016 on Marketo and Marketo Best practices.
Charlotte loves to talk about her dogs, enjoys home improvement projects and planning her next big vacation adventure.
Michelle Lewis
Senior Consultant, Marketing and Sales Operations
Michelle is a Senior Consultant at The Pedowitz Group, where she provides hands on subject matter expertise to clients. She is certified in Marketo and Eloqua and has helped teach innumerable training classes and over 50 students. Fun fact, Michelle can speed read pig Latin.
Upcoming Virtual Classroom Dates
August 10-13
Monday, August 10th
10:00 am – 2:00 pm ET
Tuesday, August 11th
10:00 am – 2:00 pm ET
Wednesday, August 12th
10:00 am – 2:00 pm ET
Thursday, August 13th
10:00 am – 2:00 pm ET
Course Instructor:
Meredith Rhodes
Cost: $1,500
September 28 - October 1
Monday, September 28th
10:00 am – 2:00 pm ET
Tuesday, September 29th
10:00 am – 2:00 pm ET
Wednesday, September 30th
10:00 am – 2:00 pm ET
Thursday, October 1st
10:00 am – 2:00 pm ET
Course Instructor:
Michelle Lewis
Cost: $1,500
Frequently Asked Questions
What can I expect from the Virtual Classroom learning experience?
How much does the course cost?
How do I convince my boss I need this course?
The Pedowitz Group has been named a Marketo Partner of the Year three times and is a Platinum Partner. Our team of certified experts specialize in leveraging marketing automation to drive more proven revenue.
With the investment in this live, expert-led course, you’ll walk away with in-depth knowledge of the advanced features that will allow you to maximize your investment in Marketo Engage. You’ll learn how to use the features your competitors are afraid to touch.