Marketo Engage Advanced Admin

As an administrator for the Marketo Engage marketing automation platform, you need the advanced skills and strategic insight you’ll gain from this instructor-led, online digital course.

Our marketing automation consulting covers Marketo Engage with implementation, training, migration, and optimization, an Adobe staple used by many leading companies

Why Join This Course?

The Marketo Next Advanced Course makes the most of four half-day sessions, delivering sophisticated knowledge to build out capabilities to max out every feature you’re paying for with the Marketo Engage marketing automation platform. We get into features that transform your marketing efforts with the functions your competitors are afraid to touch:

  • Advanced features around engagements programs, tokens and dynamic content.
  • Custom objects, activities, and more.
  • Integration of APIs and webhooks
  • System administration and driving results through Marketo-fueled teams.

Who Should take this Course?

Due to the pace and content of this advance course, prior experience with Marketo Engage is a must. Passing our Beginner’s course is highly recommended but not required. Students should understand concepts listed on the Beginner page to get the most out of this advanced course./p>

What do you need to take this Course?

This course requires a commitment of 16 hours of class time, delivered virtually over four days in 4-hour sessions. In addition to a connected device, we recommend a headset, second screen or monitor, mouse and pop-ups enabled to get the most out of this course.

Course Curriculum

Module 1: Advanced Mastery of the Admin Console

User and Permission Management
Workforce and Partition Management
Landing Page and Email Settings
Database Management
Integration Management
LaunchPoint Integration

Module 3: Asset Design & Advanced Mastery of Dynamic Content

Design Best Practices
Email Design
Segments and Segmentations
Dynamic Content in Emails
Dynamic Content in Landing Pages
Dynamic Content in Forms

Module 5: Advance Custom Features

Custom Objects and Custom Activities
Webhooks & APIs
Audit Trail
Attribution Reporting

Module 2: Advanced Tokens

Advanced use of Tokens
Tokens in Flow Steps
Tokens in Programs
Tokens in HTML
Velocity Email Scripting

Module 4: Advance Use of Programs

Tracking Inbound Marketing
Advance use of Engagement Programs
Multi-Stream Engagements
Nested Programs
Multi-Channel Programs

Meet Your Instructors

Meredith Rhodes

Marketing Operations Consultant

Meredith is a Marketing Operations Consultant at The Pedowitz Group, where she helps clients drive revenue with lead management and marketing automation strategy. She is certified in Marketo and Adobe Experience Manager and is located in Columbia, South Carolina.

Jackie Nations

Senior Consultant, Growth Markets

Jackie Nations is a Senior Consultant at The Pedowitz Group, where she works in a technical and strategic capacity on both Enterprise and SMB accounts to improve marketing’s contribution to revenue. She is certified as a Marketo Certified Expert and a Marketo Solution Architect and has helped teach over 50 classes and many students. Jackie enjoys working out through a variety of sports and exercises including actively chasing around her toddler.

Upcoming Virtual Classroom Dates

June 15-16

Wednesday, June 15th, 9:00 am – 4:00 pm ET

Thursday, June 16th, 9:00 am – 4:00 PM ET

Course Instructor: Jackie Nations
Cost: $1,500