We’ve built our business around helping our clients transition their marketing organizations through the different stages of the journey to Revenue Marketing™. There are four distinct stages of Revenue Marketing Transformation™ — Traditional, Lead Generation, Demand Generation, and Revenue Marketing. The journey helps you identify where you are today, and also provides insight into where your organization can be.
As you read through each stage below, consider how moving through this journey can help you provide Sales with better qualified leads, your head of sales with help managing the top of the funnel, and your C-suite with new ways to create revenue.