Revenue Marketing Radio
Power Talk Radio for Revenue Marketing Leaders
If you’re a B2B marketing executive, you won’t want to miss a single episode of RMR – Power Talk Radio for Revenue Marketing™️ Leaders.
Dr. Debbie Qaqish interviews marketing executives, just like you, who are in the process of transforming marketing from a cost center to a revenue center. This transformation is hard work, and the stories, experiences and insights shared by these innovative marketing leaders will inform your own transformation.
- Discover what works and what doesn’t
- Learn how to increase marketing’s influence and legitimacy
- Create your own Revenue Marketing Journey™
- Take your seat at the C-Suite table
Debbie launched Revenue Marketing Radio in 2009 and to date has interviewed 100+ guests from companies such as Dun & Bradstreet, GE Healthcare, Lenovo, McKesson, and Microsoft.
Past episodes are available on-demand here and cover hot-button topics such as:
- Educate, Inspire & Deploy: Secrets to Global Marketing Transformation (GE Healthcare)
- The Critical Role of Marketing Ops in Revenue Marketing (Lenovo)
- The Evolution of Modern Marketing (Microsoft)
About the Host – Dr. Debbie Qaqish
Dr. Debbie Qaqish is Queen of Revenue Marketing™, a term she coined in 2011. Passionate about marketing’s new role as a revenue creator and growth driver, Debbie inspires others to embrace revenue accountability in the customer-driven economy. She has been helping B2B companies drive revenue growth for over 35 years. As a Partner and the Chief Strategy Officer of The Pedowitz Group, Debbie leads the firm’s thought leadership initiatives and manages global client relationships with companies like Microsoft, Schwab, and Telstra.
Debbie earned her doctorate in 2019 after completing an extensive research study on why so many B2B CMOs are challenged in demonstrating revenue and growth impact to the organization.
Debbie is author of the award winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketing Radio, which showcases marketing executives from companies like GE and Microsoft sharing advice on digital marketing transformation. Debbie loves working with and educating young marketing professionals and teaches an MBA course at The College of William & Mary on Revenue Marketing.
Debbie writes regular columns for B2B Marketing Magazine, MarTech Today, AMA, and MarTech Advisors. She contributes to other publications including Marketing Land, Marketing Profs, DMNews, CMO Essentials, Chief Marketer and CMO.com. In 2018 and 2019, she published over 80 articles on marketing transformation and published three new white papers. Debbie is in the process of writing two books – one an update to “Rise of The Revenue Marketer” and the second about a new function in marketing – strategic marketing operations. Debbie’s new book is set to publish in August of 2020 and her update of Rise of … is set to publish in 2021..