CMO Insights: Chandar Pattabhiram, CMO, Coupa Software

CMO Insights: Chandar Pattabhiram, CMO, Coupa Software


This week’s guest on CMO Insights is Chandar Pattabhiram, CMO at Coupa Software.

In this video, Chandar talks about:

  • The trickle-down aspect of company culture — it starts with the leadership
  • The importance of remembering to appeal to emotion in B2B marketing
  • The ABM perspective and the importance of building long term relationships

Learn more about Chandar from his LinkedIn profile and follow Coupa Software on Twitter.

For more great CMO interviews like this one, please check out our other CMO Insights Videos or our YouTube channel.

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

Related Resources

  • Posted by The Pedowitz Group (TPG)
  • On 12/04/2018

Leave Reply

Your email address will not be published. Required fields are marked *