This week’s guest on CMO Insights is Chandar Pattabhiram, CMO at Coupa Software.
In this video, Chandar talks about:
- The trickle-down aspect of company culture — it starts with the leadership
- The importance of remembering to appeal to emotion in B2B marketing
- The ABM perspective and the importance of building long term relationships
The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.
- Posted by The Pedowitz Group (TPG)
- On 12/04/2018
- 0 Comments