While the Analytics tab is hands down the most underutilized feature in Marketo, there are key reports you can leverage today to measure your marketing impact. Look at these four Marketo reports to measure your marketing success.
We have plenty of helpful resources for you to leverage with your Marketo Engage instance – and if you need additional help, you can view our consulting options.
Getting starting in Marketo: Practical tips for beginners
The more I serve as a Marketo trainer, the more I see students excited about learning, but worried about how to fit it into their existing work schedule.
Marketo and Salesforce Integration: Setup, Optimize, Troubleshoot
Salesforce and Marketo can be a match made in heaven or a disaster waiting to happen. In this first of a 4-part blog posts, find out the three key areas to set yourself up for marketing automation-CRM integration success.
Marketo Admin: 10 Must-Have Traits
Marketo Engage marketing automation skills are always in demand. If you run a quick LinkedIn Job search for Marketo, you’ll find hundreds of job openings. That’s a huge number! But expertise is a subjective term on a sliding scale, and a few factors determine whether...
Marketo Engage Errors: Techniques for Solving Common Challenges
Even the best of technology is bound to break…and if you haven’t run into an error yet, don’t worry, you will! Marketo Engage is no exception. Perhaps it’s a red rickrack underlining a misspelled campaign name in a flow step. Maybe it’s a pop-up notification message,...
Marketo ConsultingWhat’s in it for you? Adobe-certified experts with hundreds of engagements and millions in client-realized revenue.Three-Time Marketo Partner Of The YearWe’re a three-time Marketo Partner of the Year and have 28 customers that have won Revvie Awards....
Marketo Sky: What You Should Focus On
Note: In March 2022, Marketo Sky will be sunset - migrated into other Marketo modules. We'll cover this in our getting started blog, and also recommend you look into solving common marketo errors. Since the first Marketo Sky release in October 2018, you’ve probably...
How to track UTM parameters in Marketo
You may be using UTM parameters to track your marketing campaigns, but aren’t capturing in Marketo. Pass data once a lead clicks a URL with defined UTM parameters.
Don’t throw away money on your Marketo implementation
When you purchase Marketo you ignite a chain reaction that can push you through the Revenue Marketing Journey™ to win a you a seat at the revenue table, or conversely you just wasted money on an expensive tool that pushes out emails. Which side of that purchase do you want to be on?
Marketo Sales Insight (MSI): The stuff of legend
Marketo Sales Insight delivers features and functions that open the door to true marketing and sales alignment.
Marketo Lead Scoring And Leveraging Program Tokens
Lead scoring is an art and a science. As a Marketo user, you may find yourself changing lead scoring values as you refresh your lead scoring system.