Pardot Foundations Course

Build a strong foundation in Pardot with our comprehensive Pardot Foundations course and become a marketing automation expert today!
Highly recommend the course for anyone looking to expand their skill set or be better-versed in Salesforce offerings.

Feedback from Pardot Foundations attendee

What Will You Learn?

This course teaches you the essential basics you need to get your campaigns out the door NOW and generating results… even if you’ve never used Pardot (a.k.a. Account Engagement) before!

In this “Pardot 101” level course (with 201-level applications), you’ll learn how to:

  • How to Create Prospects​
  • Build Pardot Campaigns​
  • Utilize your Pardot audiences​
  • Create forms and landing pages​
  • Use Pardot to send emails​
  • Understand reporting relating to these assets​

Upon completion, you’ll have the knowledge to confidently use Pardot Marketing Cloud Account Engagement (let’s be honest, most of us still call it Pardot) and drive more proven revenue with your campaigns. Yes, in one day!

Check out the curriculum below!

Need more help with your instance? Look into our Pardot consulting services!

What Makes This Course Different? Why TPG?

Each module of the Pardot Foundations course includes live demonstrations, practice exercises, and quizzes to ensure all concepts are understood and that you leave feeling much more confident in all the basics you need to make an immediate impact.

YouTube video

Live Classroom

a live (virtual or on-site), instructor-led classroom experience for you and your team. includes access to a sandbox environment.

Course Curriculum

Module 1: Preparation and Introduction

  • Course Checklist​
  • Pardot Navigation​
  • Naming Conventions​
  • Folder Structure​
  • Tags and Organization

Module 2: Campaigns

  • Pardot Campaigns​
  • Pardot Campaigns and Prospects
  • Pardot and Salesforce Campaigns
  • Campaign Reporting

Module 3: Audiences

  • Visitor and Prospect Basics​
  • The Value of List Management
  • The Common List Types​
  • Creating Static Lists
  • Creating Test List
  • Creating Dynamic List

Module 4: Forms and Landing Pages

  • Benefits and Features of  Pardot Forms
  • Customization & Personalization in Forms
  • Progressive Profiling & Dependent Fields in Forms
  • Landing Page Layout Templates & Design
  • Form & Landing Page Reporting
  • The Recycle Bin

Module 5: Emails

  • Variable Tags & Dynamic Content
  • Email Templates
  • Building and Testing List Emails
  • Working With Completion Actions

Module 6: Sending List Emails

  • Scheduling and Sending List Emails
  • A/B Email Testing
  • Reviewing and Filtering Email Reports

Module 7: Course Wrap-Up & Review

  • How to Access Course Materials
  • Next Steps

On-Demand Course


Meet Your Instructors

Alex Taylor helps teach our Pardot Foundations class for those getting started and wanting to learn the basics

Alex Taylor

Alex Taylor is a Marketing and Sales Operations Consultant at The Pedowitz Group. She joined the team in 2018 and provides technical services for clients across several industries. She has multi-platform expertise including Pardot, Marketo, Salesforce Marketing Cloud, Salesforce CRM, and Adobe. She is a Salesforce Certified Pardot Specialist, Marketo Certified Expert, and Adobe Professional-Adobe Experience Manager Front-End Developer.
Alex Taylor helps teach our Pardot Foundations class for those getting started and wanting to learn the basics
Tara Crunk
Tara is a Senior Consultant with the Pedowtz Group with over 25 years of development and technical experience. She is a powerhouse on the Marketo Engage platform as well as a master of many programming languages such as SQL, VB, and C#. She is also a certified Salesforce Admin and Pardot Consultant.

Live Classroom Experience

Experience live training with expert instructors and access to a sandbox environment for the length of the course. Contact us for more info!

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Frequently Asked Questions

What will I be able to do after completing this Pardot basics course?

When you complete this course, you’ll be able to confidently use Pardot and drive more proven revenue with your campaigns… even if you’re new to the platform!

On-demand or live ... which should I choose?

Both are great options! But you may prefer one over the other for the following reasons:

Why choose on-demand: You can’t dedicate a full day to training, or you prefer to stagger your learning to balance with other demands.

Why choose live: You want accelerated, hands-on instruction from a practicing expert with real-time feedback as you work. 

What do I need to take this course?

No prior knowledge of Pardot is necessary. However, due to recent changes from Pardot’s side, we are no longer able to provide a sandbox envrionment.

This means you will need access to an instance.

The time commitment for the Virtual Classroom is one work day from 9 am to 4 pm EST on the date you select above. For on-demand, your take it on your schedule!

How do I convince my boss I need this course?

Pardot can help you drastically improve your email results, reduce your sales cycle and prove more ROI from your campaigns.

But, you can’t get these results without mastering the basics (and then building on them). And, even the most tech-savvy digital marketers can struggle to learn Pardot quickly.

When you take this course, either the On-Demand or Virtual Classroom option, you will build a foundation to start driving more results with your campaigns … yes, in one day.

So, ask your boss: are you ready to maximize our company’s investment in Pardot?

How long do I have access to the course?

You’ll have lifetime access to the modules for the On-Demand course. The Virtual Classroom is accessible for the duration of the course.

I'm not a beginner. Do you have other offerings?

We offer custom training options on many platforms, including Pardot! And if you need additional help, our consulting services may be of interest.

Isn't is called Account Engagement now?

Yes. Salesforce announced the name change as part of their product alignment around Marketing Cloud.

But we know you probably found this class by searching for a term with “Pardot” in it – and so, content on the page reflects this.