Marketing Courses and Training

Marketing KPI 101

Learn how to measure success and optimize your marketing strategies with our KPI 101 course for marketers!

What you’ll learn in this Marketing KPI course:

Throughout this course you will acquire the skills and the necessary knowledge to differentiate yourself from other professionals through a structured approach to measuring performance. You will be able to answer questions, such as:

  • What is our most cost-effective marketing channel?
  • How is the lead quality for sales?
  • What is the best channel for building awareness?
  • What is the most efficient way to drive customer engagement? Is it also the most effective?
  • Which campaign brought in the best return last year? Last quarter? How are we trending for this quarter?
  • How is our win/loss ratio trending?
  • What is our lifetime value?
  • What is our current NPS score and how are we trending?
  • What is the current MROI?
  • How has marketing attributed to revenue?

Define and align your key performance indicators.

Defining and aligning Key Performance Indicators (KPIs) from the CEO level down to each employee, the KPI Waterfall Effect, is a new skill and methodology. This new type of dialogue should take place within every organization.

Certification in this methodology will help enable corporate alignment among the teams. With this methodology in place, each employee will have a better understanding of their roles and responsibilities as it relates to how the company will achieve the CEO’s goals and visions.

Enroll in our on-demand KPI 101 course.

Learn at the time and pace that works for you with our FREE on-demand course.

Browse the KPI 101 course curriculum.

As a marketer, you are responsible for measuring and optimizing a variety of tactics, channels, and campaigns. Knowing which KPIs matter and how to measure them will help you establish credibility and expertise. This course covers the following topics:
  • KPI Terminology: Understanding the foundation of specific words and their definitions will enable you to have a more successful outcome.
  • KPI Strategy: the Waterfall Effect: See how my strategic journey with proven results. can help you.
  • Trusting the Data: Mitigation of Obstacles: Understand the value of strong data and how it correlates to success.
  • Crawl, Walk, Run, Fly: Developing the RIGHT KPIs: Review the phased approach in developing the right KPIs for your team.
  • KPI Dashboard and Framework: As an outcome of this course, you will create your own waterfall effect for your organization.

Frequently asked questions:

Who should take this course?

We recommend this course for:  

  • Teams or individuals who want to better understand KPIs, company alignment, and how to create an aligned enterprise.   
  • New senior managers or leaders who are establishing, leading, and managing performance management or trying to improve enterprise performance.   
Why learn about Key Performance Indicators?

There has never been a better time to accelerate your career in KPI development the KPI Waterfall Effect. Earning a certification is a great way to do just that. It also demonstrates to your employer that you are interested in expanding your overall expertise.

What is the course schedule?
The course is on demand. You can start and finish the course on your own timeline.
How much does the course cost?
We’re passionate about revenue marketing and equal access to high-quality marketing education, so this course is being offered to you at no cost.
How long do I have access to the course?
There is no expiration for your access to Key Performance Indicators 101.
Is there a test to become certified?
Yes, there will be a quiz at the end of the course.
Will I get a certificate?
Yes, everyone who takes the course and passes the quiz will receive their Key Performance Indicators 101 certification.

Request custom training or learn more about our course offerings.

Experience expert training or access our KPI course on demand. Contact us for more info!

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