Lead Management Consulting
Marketing Matters.
Revenue Is Proof.
Get the right lead processes in place with proper tools to support and see how tracking your leads and impact on sales becomes effortless.
More Results
Companies with tightly-aligned sales and marketing functions enjoy 36% higher customer retention rates and 38% higher sales win rates, per Marketing Profs.
More Respect
Marketing becomes viewed as a crucial partner – not a cost center (or worse, the “pens and brochures” department)
More Revenue!
Claim high-value leads and closed sales that your team drove to maintain (or expand!) your budget. Leverage greater sales alignment for even more wins.
Do You Struggle With:
Lack of quality leads to send to sales?
Leads getting lost in a black box of technology?
Sales and marketing not agreeing on a qualified lead?
Sales refusing to follow up on your marketing qualified leads?
Inability to prove marketing influenced or sourced revenue?
Transform Each Transaction
There’s no substitute to hearing from the clients who used to be in your shoes. Here’s just a preview of the value our lead management consulting brings.
We were able to do so much more by partnering with the experts at The Pedowitz Group than we could have done without them.
It has helped us reach our immediate goals of starting conversations with those who could become MQLs, and it set us up for future marketing success. We believe our current campaign is creating leads that will create more leads. We are excited about the potential for revenue marketing within Xylem.
Joe Vesey
Chief Marketing Officer, Xylem
We went from a very traditional marketing organization to a digital marketing team running an incredibly successful nine-touch nurture campaign.
The immediate result was $1.1 billion in asset value contributed to the sales pipeline and help in closing deals representing more than $100 million of net new assets for Schwab.
I’m convinced our success is a direct result of driving buy-in of Marketo across our organization. Twelve marketers across four Schwab teams and two external agencies worked together to develop our nurture campaign.
Paige Lubway
Senior Manager, Demand Generation Charles Schwab
Lead Management:
A Crucial Business Process
Tracking leads isn’t just about the credit.
Our consulting defines six hallmarks of a strong process. These hallmarks ensure you close the initial sale and replicate success to build a strong pipeline with greater customer value.
Foremost, marketing and sales agree on the characteristics of a sales-ready lead, accounting for both behavioral and demographic information.
Statuses of a lead are clearly defined from inception to close and leveraged in CRM.
A numerical expression of behavioral and demographic factors that reflects the definition of a sales-ready lead, ensuring only high-quality leads are passed to sales.
Driving accountability into the process and automating lead notifications and escalations reduce the number of leads that are not worked.
When lead management is done well, it illuminates the paths that drive revenue and conversation, and offers infallible proof of where to invest.
Lead Management:
A Crucial Business Process
Tracking leads isn’t just about the credit.
Our consulting defines six hallmarks of a strong process. These hallmarks ensure you close the initial sale and replicate success to build a strong pipeline with greater customer value.
Foremost, marketing and sales agree on the characteristics of a sales-ready lead, accounting for both behavioral and demographic information.
Statuses of a lead are clearly defined from inception to close and leveraged in CRM.
A numerical expression of behavioral and demographic factors that reflects the definition of a sales-ready lead, ensuring only high-quality leads are passed to sales.
Statuses of a lead are clearly defined from inception to close and leveraged in CRM.
When lead management is done well, it illuminates the paths that drive revenue and conversation, and offers infallible proof of where to invest.
How Good Is Your Lead Management?
What’s the weak link in acclerating leads to revenue? Take our survey for a quick internal check-up and get ideas to improve!
Assess your strengths
Uncover Opportunities
Get Sales Ready
Make Lead Management
Your Next Revenue Win
Our consultancy assesses your current process and helps refine key areas that will drive revenue for you.