Lead Management Consulting

Marketing Matters.
Revenue Is Proof.

Get the right lead processes in place with proper tools to support and see how tracking your leads and impact on sales becomes effortless.

More Results

Companies with tightly-aligned sales and marketing functions enjoy 36% higher customer retention rates and 38% higher sales win rates, per Marketing Profs.

More Respect

Marketing becomes viewed as a crucial partner – not a cost center (or worse, the “pens and brochures” department)

More Revenue!

Claim high-value leads and closed sales that your team drove to maintain (or expand!) your budget. Leverage greater sales alignment for even more wins.

Do You Struggle With:

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Lack of quality leads to send to sales?

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Leads getting lost in a black box of technology?

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Sales and marketing not agreeing on a qualified lead?

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Sales refusing to follow up on your marketing qualified leads?

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Inability to prove marketing influenced or sourced revenue?

Transform Each Transaction

There’s no substitute to hearing from the clients who used to be in your shoes. Here’s just a preview of the value our lead management consulting brings.

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We were able to do so much more by partnering with the experts at The Pedowitz Group than we could have done without them.

It has helped us reach our immediate goals of starting conversations with those who could become MQLs, and it set us up for future marketing success. We believe our current campaign is creating leads that will create more leads. We are excited about the potential for revenue marketing within Xylem.

Joe Vesey

Chief Marketing Officer, Xylem

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We went from a very traditional marketing organization to a digital marketing team running an incredibly successful nine-touch nurture campaign.

The immediate result was $1.1 billion in asset value contributed to the sales pipeline and help in closing deals representing more than $100 million of net new assets for Schwab.

I’m convinced our success is a direct result of driving buy-in of Marketo across our organization. Twelve marketers across four Schwab teams and two external agencies worked together to develop our nurture campaign.

Paige Lubway

Senior Manager, Demand Generation Charles Schwab

Lead Management:
A Crucial Business Process

Tracking leads isn’t just about the credit.

Our consulting defines six hallmarks of a strong process. These hallmarks ensure you close the initial sale and replicate success to build a strong pipeline with greater customer value.

Does sales think marketing's leads are garbage? Our lead management consulting services provide a framework to only send sales the right leads when they're ready for a sales interaction
Sales-Ready Leads

Foremost, marketing and sales agree on the characteristics of a sales-ready lead, accounting for both behavioral and demographic information.

Lead Status

Statuses of a lead are clearly defined from inception to close and leveraged in CRM.

 

Lead Scoring

A numerical expression of behavioral and demographic factors that reflects the definition of a sales-ready lead, ensuring only high-quality leads are passed to sales.

Having easy-to-understand lead routing rules in place allows for better management. With our consulting, you'll also have sales buy-in which only accelerates lead velocity!
Lead Processing & Routing
The first callback usually lands the sale, so fast (often automated) response times by the right salesperson to hand-raisers is a must.
Having service-level agreements between sales, marketing, and other key stakeholders ensuring better lead management for all parties involved. Our consulting can help bridge this vital gap!
Service Level Agreement

Driving accountability into the process and automating lead notifications and escalations reduce the number of leads that are not worked.

Lead funnel management is a crucial part of identifying gaps and building towards wins
Funnel Management

When lead management is done well, it illuminates the paths that drive revenue and conversation, and offers infallible proof of where to invest.

Lead Management:
A Crucial Business Process

Tracking leads isn’t just about the credit.

Our consulting defines six hallmarks of a strong process. These hallmarks ensure you close the initial sale and replicate success to build a strong pipeline with greater customer value.

Does sales think marketing's leads are garbage? Our lead management consulting services provide a framework to only send sales the right leads when they're ready for a sales interaction
Sales-Ready Leads

Foremost, marketing and sales agree on the characteristics of a sales-ready lead, accounting for both behavioral and demographic information.

Lead Status

Statuses of a lead are clearly defined from inception to close and leveraged in CRM.

 

Lead Scoring

A numerical expression of behavioral and demographic factors that reflects the definition of a sales-ready lead, ensuring only high-quality leads are passed to sales.

Having easy-to-understand lead routing rules in place allows for better management. With our consulting, you'll also have sales buy-in which only accelerates lead velocity!
Lead Processing & Routing
The first callback usually lands the sale, so fast (often automated) response times by the right salesperson to hand-raisers is a must.
Lead Status

Statuses of a lead are clearly defined from inception to close and leveraged in CRM.

 

Lead funnel management is a crucial part of identifying gaps and building towards wins
Funnel Management

When lead management is done well, it illuminates the paths that drive revenue and conversation, and offers infallible proof of where to invest.

How Good Is Your Lead Management?

What’s the weak link in acclerating leads to revenue? Take our survey for a quick internal check-up and get ideas to improve!

Assess your strengths

Measure your current approach against the six hallmarks of a strong lead management process, revealing the areas where your attention will produce immediate results.
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Uncover Opportunities

Quickly hone in on the actions needed to a repeatable, predictable, and scalable lead management process.

Get Sales Ready

Our assessment results will put you on track to defining quality lead, supported by processes that underpin a successful sales/marketing collaboration.

Make Lead Management

Your Next Revenue Win

Our consultancy assesses your current process and helps refine key areas that will drive revenue for you.

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Lead definitions are clear and become a core part of sales and marketing culture.

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All stakeholders buy-in to the lead management process, which aligns different business units and goals.

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Leads zip through the pipeline with instant action from owners after a handoff to keep selling or return to nurture.

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Sales gets an accurate forecast and marketing gets recognition to the contribution to overall revenue,

Digital Transformation

Turn Strategy Into Action

Lead Management

Accelerate Leads to Revenue

Managed Services

Long-Term Support

Customer Experience

Wow Your Customers

Marketing ROI

Prove Your Power

Experts On Demand

Stop Troubleshooting

Inbound Marketing

Right Channel, Right Message

Account-Based Marketing

Accelerate ABM Success

Custom Training

Tailored Learning Solution

REVENUE
MARKETING
UNIVERSITY

Get the skills you need to drive more revenue with On Demand and live, virtual classrooms

Marketo Engage

Marketo Platinum Partner

Pardot

Accelerate Leads to Revenue

Microsoft Dynamics

Optimize Your Instance

Salesforce Marketing Cloud

Salesforce Certified Silver Partner

Salesforce CRM

12 Years of Integration Experience

Partners

Additional Technology Platforms

Oracle Eloqua

Oracle Platinum Partner

Adobe Marketing Cloud

Adobe Bronze Partner

Stop
Trouble-shooting

 

The help you need, when you need it with Experts On Demand

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