Digital Transformation Consulting
Turn Strategy Into Action
Your customers – or their expectations – changed. You need to adapt. Technology promises answers, but you’ve tried that.
We know where to start and what success look like.
Do you struggle with:
Siloed customer data across your organization?
Disconnected digital customer engagement channels?
Lack of modern marketing skills to acquire new customers?
Loss of market share due to a disjointed (or non-existent) digital experience?
It’s time for a digital transformation to upgrade processes, support better data, and set up your marketing team for short- and long-term success.
Truth in Transformation
Once our work takes hold, results pour in. Our digital transformation clients are fanatical about the results they get after engaging with TPG’s consulting to take a leap forward.
Given the short lead time and our inexperience with on-demand marketing, TPG clearly showed their experience.
The overall experience was really eye-opening and provided the foundation to our Marketing Automation efforts going forward.
I’ve been engaged in technology marketing for more than 20 years and until now, I’ve never been able to implement such a sophisticated, automated contact strategy.
Using QlikView, we granularly understood where to dial up and down our campaign efforts, resulting in a dramatic, positive impact on our pipeline. The Pedowitz Group played a significant role in ramping up our marketing automation efforts and ensuring the smooth execution of many global campaigns.
Senior Director, Global Campaigns, QlikTech
It’s change or perish. You know that. What you don’t know is where to start.
When marketers reach out to us, they typically talk about three symptoms. Which sounds like you?
Every SaaS promises the end to all pain, but really it often creates more. We’ll tell you what really matters.
You need the same message across all touches. We have the tools to drive consistent conversations that convert.
Why Transformation Initiatives Fail
Most marketers are familiar with the statistic that prospects are 60-70% through the buying journey prior to speaking with Sales.
This type of buying behavior requires transformation within an organization to support a positive, customer experience, with mandates and siloed projects doomed to fail.
Written by Colby Renton, VP and Principal, Customer Engagement & Digital Transformation, “Why Marketing Transformation Initiatives Fail and the Seven Hallmarks of Transformation Success” serves as a guide for transformation at your organization.
At TPG, we tackle the stickiest marketing automation and revenue problems with a team of experts who support you while driving measurable results.