Customer Experience Consulting

Wow Your Customers

There are brands that stand out.

From mega-international B2C superstars to the B2B challenger brand nipping at your market share, the most envied brands have one thing in common: an authentic connection and relateable experience with their customers.

How do they do it?

The Right Person

An amazing customer experience (CX) starts with an equally-profound understanding of your buyer personas and motivations to buy.

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The Right Time

Once you know who you’re speaking to, creating the right content ignites conversation at the exact moment of need.

The Right Place

The right platform positions you to find and reach your prospect with deeply resonant messages that increase conversions.

Do you struggle with:

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Understanding the business needs of your customer?

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Knowing when to engage with your customer on the customer journey?

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Serving prospects content that speaks to their pain points?

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Distributing content on channels where your customers engage?

Our Clients Know Their Customer's Experience

We’ve helped our own customers engage more deeply with prospects and clients to drive significant sales impact.

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In the past, we had a limited vision into our nurses, and what are our target target audience is interested in.

Through several exercises with Pedowitz Group, we really created a better vision of our buyer so that we can do tighter, more targeted communications.

It really helped us understand who wants to get on the road with us who wants to hit the ground running. 

Lindsey Zelie

Director of Marketing, Fastaff

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Marketo Marketing Automation is more than a software platform, it is a digital cultural transformation success tool.

What our partners TPG and the International team have been able to do, is not just expand the platform in record time, but change a Marketing culture so we can connect with our customers in a more timely, efficient and personalized way which helps them succeed in their businesses and the healthcare of animals.

Ed Stening

International Head of Digital, Zoetis

Increase Selling By
Knowing Who’s Buying

Any quality customer experience process reveals a deep knowledge of who buys, why they buy, and how to connect with them.

The TPG Customer Experience (CX) Solution Suite improves customer experience across these areas.

Does sales think marketing's leads are garbage? Our lead management consulting services provide a framework to only send sales the right leads when they're ready for a sales interaction
Personas

Developing key personas of your buying center to understand their pain points, goals, triggers and motivations.

Customer Journey Alignment

Taking each persona across the TPG ONE™ Customer Journey to understand the questions and challenges at every stage.

Content Assessment

Assessing current content so you know which content can be repurposed, and understanding the gaps you need to fill.

Having easy-to-understand lead routing rules in place allows for better management. With our consulting, you'll also have sales buy-in which only accelerates lead velocity!
Content Marketing Strategy

Aligning business objectives, buyer personas and customer journey stages to ensure you have the right content at the right time.

Having service-level agreements between sales, marketing, and other key stakeholders ensuring better lead management for all parties involved. Our consulting can help bridge this vital gap!
Multichannel Campaign Design

Get your prospect’s attention online and connect them to the content that resonates on the right channel.

Lead funnel management is a crucial part of identifying gaps and building towards wins
Inbound Assessment

Tracking customers’ journeys to find you, and replicating pathways that bring traffic to your digital door.

Increase Selling By
Knowing Who’s Buying

Any quality customer experience process reveals a deep knowledge of who buys, why they buy, and how to connect with them.

The TPG Customer Experience (CX) Solution Suite improves customer experience across these areas.

Does sales think marketing's leads are garbage? Our lead management consulting services provide a framework to only send sales the right leads when they're ready for a sales interaction
Personas

Developing key personas of your buying center to understand their pain points, goals, triggers and motivations.

Customer Journey Alignment

Taking each persona across the TPG ONE™ Customer Journey to understand the questions and challenges at every stage.

Content Assessment

Assessing current content so you know which content can be repurposed, and understanding the gaps you need to fill.

Having easy-to-understand lead routing rules in place allows for better management. With our consulting, you'll also have sales buy-in which only accelerates lead velocity!
Content Marketing Strategy

Aligning business objectives, buyer personas and customer journey stages to ensure you have the right content at the right time.

Multichannel Campaign Design

Get your prospect’s attention online and connect them to the content that resonates on the right channel.

Lead funnel management is a crucial part of identifying gaps and building towards wins
Inbound Assessment

Tracking customers’ journeys to find you, and replicating pathways that bring traffic to your digital door.

TPG ONE™ - A New Approach to the Customer Journey

It’s time to redefine your role in the customer engagement economy. Companies that pivot to a customer-centric approach see double-digit growth in customer retention, customer satisfaction and account expansion rates. Read this white paper to learn how you can make this pivot with a new model for customer-centricity.

From touch-up to shake up,

TPG consulting evolves your CX

If you need help for the whole journey one stage, we’re here to help.

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Build personas that capture deep information to drive insight

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Uncover the content that drives audience engagement

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Build strategies and design campaigns based on your key business objectives

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Identify channels that ignite conversation, and fuel them with the right content.

Digital Transformation

Turn Strategy Into Action

Lead Management

Accelerate Leads to Revenue

Managed Services

Long-Term Support

Customer Experience

Wow Your Customers

Marketing ROI

Prove Your Power

Experts On Demand

Stop Troubleshooting

Inbound Marketing

Right Channel, Right Message

Account-Based Marketing

Accelerate ABM Success

Custom Training

Tailored Learning Solution

REVENUE
MARKETING
UNIVERSITY

Get the skills you need to drive more revenue with On Demand and live, virtual classrooms

Marketo Engage

Marketo Platinum Partner

Pardot

Accelerate Leads to Revenue

Microsoft Dynamics

Optimize Your Instance

Salesforce Marketing Cloud

Salesforce Certified Silver Partner

Salesforce CRM

12 Years of Integration Experience

Partners

Additional Technology Platforms

Oracle Eloqua

Oracle Platinum Partner

Adobe Marketing Cloud

Adobe Bronze Partner

Stop
Trouble-shooting

 

The help you need, when you need it with Experts On Demand

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Ready to transform into a digital revenue machine?

 

Learn how TPG empowers digital revenue delivery through a blend of strategy, technology and execution.