Customer Experience Consulting

Create Better Customer Experiences To Win More.

Bad news: If you don’t know your customer, you’re losing revenue right now, this very minute. Knowing your customer’s journey and creating an experience tailored to them is paramount to generating revenue and beating your competition.

LET'S TALK

DEFINE

Engage prospects by defining their buyer personas and buying journeys.

DELIVER

Acquire new customers with an engaging omni-channel experience.

GROW

Expand your base with compelling, resonant experiences.

ANALYZE

Measure the right KPIs to maximize your customer lifetime value.

Customer Experience Consulting

Create Better Customer Experiences To Win More.

Bad news: If you don’t know your customer, you’re losing revenue right now, this very minute. Knowing your customer’s journey and creating an experience tailored to them is paramount to generating revenue and beating your competition.

LET'S TALK

DEFINE

Engage prospects by defining their buyer personas and buying journeys.

DELIVER

Acquire new customers with an engaging omni-channel experience.

GROW

Expand your base with compelling, resonant experiences.

ANALYZE

Measure the right KPIs to maximize your customer lifetime value.

Why Should I Care About Customer Experience?

Beat the Competition

Your competition is (or already has) started to enhance their customer experience, keep up or get pushed out.

Close Sales Faster

Meet your customer in their channel, anticipate and answer their questions at every stage of the buying journey to close sales faster.

Increase Your Average Sale

Buyers are willing to pay more for a product or service if it’s wrapped in a stellar customer experience…easiest upsell ever.

Increase Repeat Customers

Increase loyalty and reduce churn with unique experiences before, during, and after the buying process.

Customer Definition

Define Your Audience

A carefully-defined audience wastes less time and money marketing to the wrong people. Optimize marketing budget by defining your personas, buying journey, and content.

Want To Learn How? Setup a Call!

Persona Building

Define who buys from you and laser focus your campaign efforts on the leads worth targeting.

Journey Mapping

Anticipate your prospect’s every move and make your brand their preferred solution with a fully-mapped customer journey.

Buying Center

Map out your buying committees and address their unique concerns to lead them to the same conclusion – your brand.

Content Planning

Create a content plan that moves your customers through the funnel faster, so you can close sales quicker.

Sales & Marketing Alignment

Engage sales to align the experience across your entire funnel, not just the marketing portion.

Experience Execution

Deliver An Exceptional Experience

Take CX to market and engage across the right channel for each persona at every stage of the buying journey – and do it at scale. With your foundation defined, now you can put concept into action.

Let's Talk Customer Expectations

Campaign & Program Execution

Launch campaigns flawlessly (and on time) with an agile campaign execution.

Marketing Channel Mix

Identify the right channels to engage your buyers when and where they prefer.

360 Customer View

Build a complete customer profile with a single view of the customer and enable anyone to pickup the customer conversation.

Sales Enablement

Accelerate time to close by involving sales early and often, creating a seamless customer experience in the handoff from marketing.

Customer Onboarding

Optimize that precious window of time between a closed opportunity and solution adoption.

Customer Growth

Grow Customer Value

Focus on customer experience beyond the first sale and build loyalty with your existing base to impact revenue.

Let's Talk Untapped Potential

Share of Wallet

Reach deeper into your existing customers with automated campaigns that extend your reach into existing customers.

Retention

Reduce churn and help customers see the long-term value of your solution with programs and campaigns focused on value.

Loyalty

Create brand advocates with automated campaigns that identify loyal customers willing to validate your brand via a referral or case study.

Enablement

Secure recurring revenue with automated campaigns that allow scalable adoption across a client’s team.

Customer Analysis

Truly Understand Your Customer

What good is your CX unless you know customer expectations are met and exceeded? Start by identifying and tracking the right key performance indicators to highlight gaps.

Let's Talk Needed Data

Lifetime Value

Calculate growth through customer lifetime value metrics vs. acquisition costs.

Return on Investment

Prove MarTech and people investments make a positive revenue impact.

Market Perception

Know how your customers feel about you and focus your advocacy efforts on areas of concern.

Marketing Channel Performance

Allocate funds to the right channels with actionable channel performance measurement.

"We were able to do so much more by partnering with the experts at The Pedowitz Group than we could have done without them. It has helped us reach our immediate goals of starting conversations with those who could become MQLs, and it set us up for future marketing success. We believe our current campaign is creating leads that will create more leads. We are excited about the potential for revenue marketing within Xylem. "

Joe Vesey
Chief Marketing Officer, Xylem

1,500 Customers and Counting

Unlike most businesses, we believe in clients for life. We’ve helped over 1,500 of your marketing peers generate revenue, and we can’t wait to help you as well.