Account-Based Marketing Consulting

Break Down Silos.
Bolster Revenue.

You need to drive more revenue from targeted accounts. But you’ll never make measurable progress with legacy silos, misaligned teams, or low-quality data holding you back.

Our consulting helps with process and execution.

Strategy

Design an ABM program that maximizes customer lifetime value and revenue.

Technology

Fast-track setup, adoption, and optimization of ABM technology with key stakeholders.

Execution

Unify sales and marketing, drive account engagement, and prove ROI through pinpoint measurement.

If you're running into what many companies do with your account-based marketing, our consulting is here to help

Are you struggling to break through these barriers to ABM success?

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Fully-aligned sales and marketing to collectively achieve growth goals

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Seeing few(er) measurable results from current ABM efforts

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Expensive technology investments that don't seem to be paying off

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Low-quality data sabotaging your customer experience and bottom-line metrics

Accelerated ABM Success

There are few marketing initiatives with as many moving parts as Account-Based Marketing.

TPG has helped best-in-class organizations bypass internal roadblocks and implement winning programs that exceed revenue targets. And we can help you, too.

Benefits of ABM

Marketing Operations People

Clients

  • Feel better understood from in-depth analysis
  • Better understand offerings, strategy and solutions
  • Enjoy increased customer satisfaction
  • Experience a more tailored approach
  • Developer deeper partnership with vendor
  • Tend to position and recommend vendor
Marketing Operations User Training

Marketing

  • Aligns with Sales in a unified account strategy
  • Orchestrates coherent, relevant messages
  • Increases marketing ROI
  • Consistently tailors campaigns
  • Strengthens brand reputation
  • Secures more customer references
Customer Experience Analyze ROI

Sales

  • Earns status of trusted vendor and partner
  • Has richer conversations
  • Aligns better with customer needs
  • Uncovers new opportunities
  • Increases revenue, margin and wallet-share
  • Stays on the same page with the rest of the team

Our Comprehensive
ABM Approach

A successful, revenue-driving program requires internal processes and how you engage accounts to transform. Without the right strategy and foundations in place, ABM programs fail.

Our Account-Based Marketing consulting encompasses all of strategy, technology, and execution to ensure your model will drive repeatable, predictable, and scalable revenue.

Know you're truly ready to unlock all of ABM's potential gains with a readiness review

Readiness Review

ABM is a game-changing strategy, but only if you’re ready for the transformation.

We conduct interviews, surveys, and audits to assess your organizational readiness for full-funnel ABM. Then, we’ll work with you to develop a roadmap that gets you there.

Our Account-Based Marketing consulting involves a planning stage that not only maps out end-to-end success and defines what "good" looks like for you, it also streamlines execution and go-to-market initiatives
Program Planning

Our team leads a workshop to create a strategy-to-execution plan that all stakeholders rally around.

Then, we’ll provide ongoing support to assess progress, facilitate cross-functional orchestration, and optimize campaign performance.

TPG's account-based marketing consulting services strengthen in-house enablement of your current (or new) tech, allowing for greater adoption and consistent use throughout your organization
Technology Enablement

Technology can halt ABM progress … or accelerate it! To fast-track success, you need the right technology that’s setup correctly with training for your team(s).

Our team is here to help from initial vendor selection to on-the-ground execution, and everything in-between.

Our account-based marketing consulting develops the right plan to launch your programs into success
Pilot Strategy & Design

The #1 reason why ABM pilots fail? They’re in a silo with few resources … while the rest of the organization continues traditional marketing.

We work alongside stakeholders to develop and execute a comprehensive roadmap for success.

What good is marketing tech if sales isn't equipped to take advantage? Our ABM consulting does the trick!
Sales Orchestration & Enablement

Successful ABM requires sales to evolve. There are different sales processes, analytics and metrics, CRM tools, content strategies, and even compensation plans tied to this new way of marketing.

We enable your sales team to support this endeavor and grow revenue.

TPG's ABM consulting lets you cut through the competitive clutter and shine to prospects
External Ecosystem Analysis

How do you ensure your ABM program will cut through the noise to deeply engage accounts?

We provide an actionable competitive-differentiation strategy and messaging framework to set you apart.

Our Comprehensive
ABM Approach

A successful, revenue-driving program requires internal processes and how you engage accounts to transform. Without the right strategy and foundations in place, ABM programs fail.

Our Account-Based Marketing consulting encompasses all of strategy, technology, and execution to ensure your model will drive repeatable, predictable, and scalable revenue.

Know you're truly ready to unlock all of ABM's potential gains with a readiness review

Readiness Review

ABM is a game-changing strategy, but only if you’re ready for the transformation.

We conduct interviews, surveys, and audits to assess your organizational readiness for full-funnel ABM. Then, we’ll work with you to develop a roadmap that gets you there.

Our Account-Based Marketing consulting involves a planning stage that not only maps out end-to-end success and defines what "good" looks like for you, it also streamlines execution and go-to-market initiatives

Program Planning 

Our team leads a workshop to create a strategy-to-execution plan that all stakeholders rally around.

Then, we’ll provide ongoing support to assess progress, facilitate cross-functional orchestration, and optimize campaign performance.

TPG's account-based marketing consulting services strengthen in-house enablement of your current (or new) tech, allowing for greater adoption and consistent use throughout your organization
Technology Enablement

Technology can halt ABM progress … or accelerate it! To fast-track success, you need the right technology that’s setup correctly with training for your team(s).

Our team is here to help from initial vendor selection to on-the-ground execution, and everything in-between.

Our account-based marketing consulting develops the right plan to launch your programs into success
Pilot Strategy & Design

The #1 reason why ABM pilots fail? They’re in a silo with few resources … while the rest of the organization continues traditional marketing.

We work alongside stakeholders to develop and execute a comprehensive roadmap for success.

What good is marketing tech if sales isn't equipped to take advantage? Our ABM consulting does the trick!
Sales Orchestration & Enablement

Successful ABM requires sales to evolve. There are different sales processes, analytics and metrics, CRM tools, content strategies, and even compensation plans tied to this new way of marketing.

We enable your sales team to support this endeavor and grow revenue.

TPG's ABM consulting lets you cut through the competitive clutter and shine to prospects
External Ecosystem Analysis

How do you ensure your ABM program will cut through the noise to deeply engage accounts?

We provide an actionable competitive-differentiation strategy and messaging framework to set you apart.

Ready to launch a winning Account-Based Marketing strategy and drive greater ROI?

Let’s discuss your goals and challenges, then plan a course of action to get you there.

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Get set for for ABM success

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Align sales and marketing on orchestrated communication

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Define a winning account engagement strategy

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Determine success metrics you can measure

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Choose the right technology that best fits your team and company

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Resolve data quality issues

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Design and implement an ABM roadmap and pilot program

Digital Transformation

Turn Strategy Into Action

Lead Management

Accelerate Leads to Revenue

Managed Services

Long-Term Support

Customer Experience

Wow Your Customers

Marketing ROI

Prove Your Power

Experts On Demand

Stop Troubleshooting

Inbound Marketing

Right Channel, Right Message

Account-Based Marketing

Accelerate ABM Success

Custom Training

Tailored Learning Solution

REVENUE
MARKETING
UNIVERSITY

Get the skills you need to drive more revenue with On Demand and live, virtual classrooms

Marketo Engage

Marketo Platinum Partner

Pardot

Accelerate Leads to Revenue

Microsoft Dynamics

Optimize Your Instance

Salesforce Marketing Cloud

Salesforce Certified Silver Partner

Salesforce CRM

12 Years of Integration Experience

Partners

Additional Technology Platforms

Oracle Eloqua

Oracle Platinum Partner

Adobe Marketing Cloud

Adobe Bronze Partner

Stop
Trouble-shooting

 

The help you need, when you need it with Experts On Demand

About TPG

Learn about TPG and meet the team.

Careers

Discover career openings with TPG.

Newsroom

Our latest thought leadership.

History

Explore our award-winning history.

Partners

Learn more about TPG’s Partners.

Ready to transform into a digital revenue machine?

 

Learn how TPG empowers digital revenue delivery through a blend of strategy, technology and execution.