Demand Generation is a core function for most marketing organizations. It encompasses lead generation, lead nurturing, brand awareness, account based marketing and installed based marketing. Demand Generation leverages both inbound and outbound marketing initiatives with a focus on a content marketing approach.
We help organizations work backwards from an annual revenue goal, to determine a marketing-influenced revenue amount, to ultimately calculate the number of opportunities and sales qualified leads that need to be sourced by marketing. We then work with you to evaluate how much business needs to be driven from the existing database and how much will come from leads yet to be acquired.
The Demand Generation strategy will comprise of a lead acquisition, lead nurturing and customer marketing plan at a minimum. The strategy breaks the numbers down to the level of Marketing Qualified Leads needed each month to meet the revenue goals.