Create a Revenue Marketing Center of Excellence:
How to Build the Ideal Modern Marketing Structure

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Conventional wisdom tells you that your organization’s subpar recruiting, developing and retaining marketing talent has led to sky-high attrition rates and an unprecedented drought of new personnel to fill the gaps – AKA The Great Resignation.

What conventional wisdom DOESN’T tell you is that you have no chance to thrive unless you create a better marketing structure purpose-built to align demand generation, marketing operations and digital/content.

That’s why we created a value-packed deep dive on how to transform your current marketing organization into a Revenue Marketing Center of Excellence (RMCoE) laser-focused upon creating and retaining customers and whose primary metrics are contribution to pipeline and revenue.

Join Dr. Debbie Qaqish and Kevin Joyce as they discuss:

  • What is a Revenue Marketing Center of Excellence?
  • What outcomes can it produce for you?
  • How can it help me solve some of my pressing talent retention and development challenges?
  • What are the divisions that comprise this CoE?
  • How do these divisions function and interact?
  • How can I transform my current organization to a Revenue Marketing Center of Excellence?

The experts:

Jeff Pedowitz, CEO and President of The Pedowitz Group

Dr. Debbie Qaqish

Chief Strategy Officer
Forbes bestselling author

Scott Beneditti, Partner and Chief Executive Officer at The Pedowitz Group

Kevin Joyce

Vice President, Engagement Management
Has held CEO and CMO roles

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Marketing Operations

Increase efficiency. Remove roadblocks.

Customer Experience

Wow Your Customers

Inbound Marketing

Right Channel, Right Message

Revenue Operations

It’s A (Unified) Team Effort

Digital Transformation

Turn Strategy Into Action

Technology Stack

Does Your Tech Stack Up?

Lead Management

Accelerate Leads to Revenue

Account-Based Marketing

Accelerate ABM Success

Flexible Options

Four options. One result: Greater marketing-sourced revenue.

Marketo Engage

Marketo Platinum Partner

Pardot

Accelerate Leads to Revenue

Hubspot

Build A Winning Ecosystem

Salesforce Marketing Cloud

Salesforce Certified Silver Partner

Salesforce CRM

12 Years of Integration Experience

Partners

Additional Technology Platforms

Oracle Eloqua

Oracle Platinum Partner

Adobe Experience Manager

Provide world-class experiences

Revenue Marketing University 

Training for marketers of all skill levels.

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F5 Networks

How a Network Security Giant Unified Global Marketing Operations

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Rackspace

How a Cloud Solutions Provider Unifed And Expanded Global Marketing Capabilities

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GE

How a Global Leader Drove Transformation At Scale

TraceLink

How a Supply-Chain Solution Provider Built Crucial Capabilities For Revenue

JobsOhio

How an economic development agency enabled major impact
Gilbarco Veeder-Root

Telstra

Streamlined tech stack = major cost savings

Telecomm

How A Multi-Channel Inbound Strategy Achieved A 600% Increase In ROI

A credit card, representing a Fortune 100 client of The Pedowitz Group's

Financial Services

How a Fortune 100 Credit Card Company Closed The Loop On Revenue

A credit card, representing a Fortune 100 client of The Pedowitz Group's

Mouser Electronics

Aligned cross-functional teams led to on-point targeting

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Case Studies

See real results from customers just like you

How We Work With You

How can we help you?

Partners

Learn about some of our Partners.

Introducing: The Loop

 

Revenue models are outdated. Here's your update.

About TPG

How are we different? Get to know us a bit better!

Careers

Learn more about working here

Case Studies

See real results from customers just like you

How We Work With You

How can we help you?

Partners

Learn about some of our Partners.

Introducing: The Loop

 

Revenue models are outdated. Here's your update.