Create a Revenue Marketing Center of Excellence:
How to Build the Ideal Modern Marketing Structure
Conventional wisdom tells you that your organization’s subpar recruiting, developing and retaining marketing talent has led to sky-high attrition rates and an unprecedented drought of new personnel to fill the gaps – AKA The Great Resignation.
What conventional wisdom DOESN’T tell you is that you have no chance to thrive unless you create a better marketing structure purpose-built to align demand generation, marketing operations and digital/content.
That’s why we created a value-packed deep dive on how to transform your current marketing organization into a Revenue Marketing Center of Excellence (RMCoE) laser-focused upon creating and retaining customers and whose primary metrics are contribution to pipeline and revenue.
Our experts discussed key questions such as:
- What is a Revenue Marketing Center of Excellence?
- What outcomes can it produce for you?
- How can it help me solve some of my pressing talent retention and development challenges?
- What are the divisions that comprise this CoE?
- How do these divisions function and interact?
- How can I transform my current organization to a Revenue Marketing Center of Excellence?
The experts:
Dr. Debbie Qaqish
Chief Strategy Officer
Forbes bestselling author
Kevin Joyce
Vice President, Engagement Management
Has held CEO and CMO roles
