Plot Your Journey

Make a plan in this workbook companion to From Backroom To Boardroom from Dr. Debbie Qaqish!

Grab the From Backroom To Boardroom workbook now!

Deliver more value.

It’s time to turn strategy into action! This companion workbook to From Backroom To Boardroom by Dr. Debbie Qaqish guides you in creating your own strategic marketing operations organization.

Goodbye, chaos. Hello, being seen as a true business leader!

And once you finish the workbook, we’re here to drive the changes you’re hoping to achieve – learn more about our consulting services!

Don’t have the book? Get a free eBook copy here.

Grab the From Backroom To Boardroom workbook now!

By diving into the ways marketing operations can help achieve business objectives and overcome challenges faced by today’s CMOs … Qaqish presents a clear case for why status quo is no longer an option.

Julia Stead

Chief Marketing Officer, Allocadia

More Content from

Dr. Debbie Qaqish



Interested in reading more work from Dr Qaqish? Look below to read some of her blogs!

Why should executives care about Marketing Operations? Read now!

Why The C-Suite Needs Marketing Operations

Click here to learn more about revenue marketing!

What Is Revenue Marketing?

Click here to read more on how COVID-19 acts as either an accelerant or inhibitor for companies trying to meet evolving customer demands in the digital sphere

COVID-19: Digital Accelerant, Or Inhibitor?

Click to do a deep dive into customer journey mapping

The Right Way To Update Your Customer Journey 

Marketing Operations

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Customer Experience

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Digital Transformation

Turn Strategy Into Action

Lead Management

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Experts On Demand

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Inbound Marketing

Right Channel, Right Message

Account-Based Marketing

Accelerate ABM Success

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Marketo Engage

Marketo Platinum Partner


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Microsoft Dynamics

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Salesforce Marketing Cloud

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Salesforce CRM

12 Years of Integration Experience


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Oracle Eloqua

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Adobe Experience Manager

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F5 Network's Case Study

How a Network Security Giant Unified Global Marketing Operations

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Rackspace's Case Study

How a Cloud Solutions Provider Unifed And Expanded Global Marketing Capabilities

TraceLink’s Case Study

How a Supply-Chain Solution Provider Built Crucial Capabilities For Revenue

Xylem's Case Study

How a Global Water Solutions Company Nailed Marketing Automation To Win

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Gilbarco Veeder-Root's Case Study

How a Global Fueling Leader Transitioned To Win

Telecomm Case Study

How A Multi-Channel Inbound Strategy Achieved A 600% Increase In ROI

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Financial Services Case Study

How a Fortune 100 Credit Card Company Closed The Loop On Revenue

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Introducing: The Loop


Revenue models are outdated. Here’s your update.