Plot Your Journey

Make a plan in this workbook companion to From Backroom To Boardroom from Dr. Debbie Qaqish!

Grab the From Backroom To Boardroom workbook now!

Deliver more value.

It’s time to turn strategy into action! This companion workbook to From Backroom To Boardroom by Dr. Debbie Qaqish guides you in creating your own strategic marketing operations organization.

Goodbye, chaos. Hello, being seen as a true business leader!

And once you finish the workbook, we’re here to drive the changes you’re hoping to achieve – learn more about our consulting services!

Don’t have the book? Get a free eBook copy here.

Grab the From Backroom To Boardroom workbook now!

By diving into the ways marketing operations can help achieve business objectives and overcome challenges faced by today’s CMOs … Qaqish presents a clear case for why status quo is no longer an option.

Julia Stead

Chief Marketing Officer, Allocadia

More Content from

Dr. Debbie Qaqish



Interested in reading more work from Dr Qaqish? Look below to read some of her blogs!

Why should executives care about Marketing Operations? Read now!

Drive More Value From Marketing Operations

Click here to learn more about revenue marketing!

What Is Revenue Marketing?

Click here to read more on how COVID-19 acts as either an accelerant or inhibitor for companies trying to meet evolving customer demands in the digital sphere

COVID-19: Digital Accelerant, Or Inhibitor?

Click to do a deep dive into customer journey mapping

The Right Way To Update Your Customer Journey 

Marketing Operations

Increase efficiency. Remove roadblocks.

Customer Experience

Wow Your Customers

Inbound Marketing

Right Channel, Right Message

Revenue Operations

It’s A (Unified) Team Effort

Digital Transformation

Turn Strategy Into Action

Technology Stack

Does Your Tech Stack Up?

Lead Management

Accelerate Leads to Revenue

Account-Based Marketing

Accelerate ABM Success

Flexible Options

Four options. One result: Greater marketing-sourced revenue.

Marketo Engage

Marketo Platinum Partner


Accelerate Leads to Revenue


Build A Winning Ecosystem

Salesforce Marketing Cloud

Salesforce Certified Silver Partner

Salesforce CRM

12 Years of Integration Experience


Additional Technology Platforms

Oracle Eloqua

Oracle Platinum Partner

Adobe Experience Manager

Provide world-class experiences

Revenue Marketing University 

Training for marketers of all skill levels.

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F5 Networks

How a Network Security Giant Unified Global Marketing Operations

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How a Cloud Solutions Provider Unifed And Expanded Global Marketing Capabilities

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How a Global Leader Drove Transformation At Scale


How a Supply-Chain Solution Provider Built Crucial Capabilities For Revenue


How an economic development agency enabled major impact
Gilbarco Veeder-Root


Streamlined tech stack = major cost savings


How A Multi-Channel Inbound Strategy Achieved A 600% Increase In ROI

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Financial Services

How a Fortune 100 Credit Card Company Closed The Loop On Revenue

A credit card, representing a Fortune 100 client of The Pedowitz Group's

Mouser Electronics

Aligned cross-functional teams led to on-point targeting

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Introducing: The Loop


Revenue models are outdated. Here's your update.