This week’s guest on CMO Insights is Meagen Eisenberg, Chief Marketing Officer for MongoDB.
In this video, Meagen shares
- How she approaches running the marketing department like a business and not being viewed as a cost center to the organization
- How doubling her team required her to really look at skillsets and which gaps needed to be filled
- How the right research of your audience will drive what content needs to be developed across departmental lines
Pamela Muldoon is a Revenue Marketing Coach with The Pedowitz Group and comes to TPG with over two decades of traditional and digital marketing experience. She specializes in campaign and content strategy with a passion for helping clients develop a content marketing culture across the organization. Pamela is also a professional voice over talent and podcaster. When not online working on digital marketing strategies, she can be found unwinding at a poker table or hanging out with her two dogs.
- Posted by Pamela Muldoon
- On 05/23/2017
- 0 Comments