CMO Insights: Julie Knight Ludvigson, CMO, Topia
This week’s guest on CMO Insights is Julie Knight Ludvigson, CMO of Topia.
In this video, Julie talks about:
- The fractured ecosystem of comprehensive global mobility management
- The challenges of rebranding a company after a recent merge
- The importance of messaging/positioning (making sure everyone is telling the same story) as primary KPIs