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CMO Insights: Julie Knight-Ludvigson, CMO, Topia

CMO Insights: Julie Knight-Ludvigson, CMO, Topia

 

 

This week’s guest on CMO Insights is Julie Knight-Ludvigson, CMO of Topia.

In this video, Julie talks about:

  • The fractured ecosystem of comprehensive global mobility management
  • The challenges of rebranding a company after a recent merge
  • The importance of messaging/positioning (making sure everyone is telling the same story) as primary KPIs 

Learn more about Julie from her LinkedIn profile and follow Topia on Twitter.

For more great CMO interviews like this one, please check out our other CMO Insights Videos or our YouTube channel.

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

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  • Posted by The Pedowitz Group (TPG)
  • On 07/17/2018
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