This week’s guest on CMO Insights is Jeanne Hopkins, Executive Vice President and CMO for Ipswitch.
In this video, Jeanne talks about;
- The changing role of of marketing and the CMO’s role over the past 14 years
- How putting in the work with sales and marketing to align will improve results in the short and long term
- Her words of advice to up and coming CMO’s.
The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.
- Posted by The Pedowitz Group (TPG)
- On 05/17/2018
- 0 Comments