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CMO Insights: Jeanne Hopkins, Executive Vice President and CMO, Ipswitch

CMO Insights: Jeanne Hopkins, Executive Vice President and CMO, Ipswitch

 

 

This week’s guest on CMO Insights is Jeanne Hopkins, Executive Vice President and CMO for Ipswitch.

In this video, Jeanne talks about;

  • The changing role of of marketing and the CMO’s role over the past 14 years
  • How putting in the work with sales and marketing to align will improve results in the short and long term
  • Her words of advice to up and coming CMO’s.

Learn more about Jeanne from her LinkedIn profile and follow Ipswitch on Twitter.

For more great CMO interviews like this one, please check out our CMO Insights Playlist on our YouTube channel.

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

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  • Posted by The Pedowitz Group (TPG)
  • On 05/17/2018
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