Welcome to another season of CMO Insights, the video series hosted by The Pedowitz Group CEO Jeff Pedowitz. Jeff interviews top CMO’s from around the country to find out their challenges, their wins and discuss the ever-changing landscape of marketing in the 21st century.
This week’s guest on CMO Insights is Gary S. Mullen, Vice President of Marketing at Globalscape.
In this video, Jeff talks with Gary about:
- The two most important marketing metrics tracked at Globalscape,
- Creating a culture with the marketing team to focus on one question: what does this activity do to drive sales? and,
- The skills needed today for marketing professionals to succeed.
The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.
- Posted by The Pedowitz Group (TPG)
- On 04/04/2017
- 0 Comments