CMO Insights: Dario Priolo, Chief Marketing Officer, Sales Performance International

April 11, 2017

This week’s guest on CMO Insights is Dario Priolo, Chief Marketing Officer for Sales Performance International.

In this video, Dario shares how:

  • SPI has evolved from a traditional instructor led training business to now a more technology driven solution for sales clients
  • The company’s marketing focus on new business opportunities is measured through their sales pipeline
  • Account Based Marketing has been a successful shift for them in 2017

Learn more about Dario from his LinkedIn profile and follow both SPI and Dario on Twitter.

For more great CMO interviews like this one, please check out our CMO Insights Playlist on our YouTube channel.

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