CMO Insights: Bob Canaway, Chief Marketing Officer Black Duck Software

CMO Insights: Bob Canaway, Chief Marketing Officer Black Duck Software

 

This week’s guest on CMO Insights is Bob Canaway, Chief Marketing Technology Officer for Black Duck Software.

In this video, Bob discusses

  • The importance of understanding how and when a customer is introduced to your product/service
  • The need to have a business analyst perspective on his marketing team
  • Why asking the right questions during the software demo stage is critical to ensure it will fulfill the promise for your organization. 

Learn more about Bob from his LinkedIn profile and follow Black Duck Software on Twitter.

For more great CMO interviews like this one, please check out our CMO Insights Playlist on our YouTube channel.

About Pamela Muldoon
Pamela Muldoon is a Revenue Marketing Coach with The Pedowitz Group and comes to TPG with over two decades of traditional and digital marketing experience. She specializes in campaign and content strategy with a passion for helping clients develop a content marketing culture across the organization. Pamela is also a professional voice over talent and podcaster. When not online working on digital marketing strategies, she can be found unwinding at a poker table or hanging out with her two dogs.

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  • Posted by Pamela Muldoon
  • On 09/27/2017
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