CMO Insights: Bob Canaway, Chief Marketing Officer Black Duck Software

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Written by Pamela Muldoon

September 27, 2017

 

This week’s guest on CMO Insights is Bob Canaway, Chief Marketing Technology Officer for Black Duck Software.

In this video, Bob discusses

  • The importance of understanding how and when a customer is introduced to your product/service
  • The need to have a business analyst perspective on his marketing team
  • Why asking the right questions during the software demo stage is critical to ensure it will fulfill the promise for your organization. 

Learn more about Bob from his LinkedIn profile and follow Black Duck Software on Twitter.

For more great CMO interviews like this one, please check out our CMO Insights Playlist on our YouTube channel.

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