This week’s guest on CMO Insights is Bob Canaway, Chief Marketing Technology Officer for Black Duck Software.
In this video, Bob discusses
- The importance of understanding how and when a customer is introduced to your product/service
- The need to have a business analyst perspective on his marketing team
- Why asking the right questions during the software demo stage is critical to ensure it will fulfill the promise for your organization.
Pamela Muldoon is a Revenue Marketing Coach with The Pedowitz Group and comes to TPG with over two decades of traditional and digital marketing experience. She specializes in campaign and content strategy with a passion for helping clients develop a content marketing culture across the organization. Pamela is also a professional voice over talent and podcaster. When not online working on digital marketing strategies, she can be found unwinding at a poker table or hanging out with her two dogs.
- Posted by Pamela Muldoon
- On 09/27/2017
- 0 Comments