This week’s guest on CMO Insights is Ardath Albee, CEO of Marketing Interactions.
In this video, Ardath talks about:
- Texting – a new trend for her company in 2018 – and how it contributes to big data
- The importance of personas in Account Based Marketing
- Learning the language of the business
The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.
- Posted by The Pedowitz Group (TPG)
- On 06/07/2018
- 0 Comments