Other Technology Integrations

Email Marketing: Strategy, Tactics, And How To Win With This Still-Crucial Channel

I get it: email just seems ... well, kind of boring when you compare it with other channels on the market. Chatbots, automation, dynamic websites, account-based marketing. And then there's email marketing, where you try to stand out among the 100s of other unread,...

Change management in technology implementations

by The Pedowitz Group (TPG)

While there are a lot of project variables that impact a project’s ROI, change management plays a very important role in realizing organizational benefits. Lack of proactive change management is one of the main contributing factors when it comes to failure of technology implementations.