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"By focusing relentlessly on revenue marketing, CMOs can transform their companies, driving growth and enhancing profitability in private equity or venture capital-owned businesses." In the fast-paced world of private equity (PE) and venture capital (VC), CMOs carry...
Anyone who’s consumed business-focused content in the past 12-18 months has likely encountered more than their fair share of thought leadership on “The Great Resignation”, the trend of employees quitting jobs to pursue other opportunities. It’s gone on so long that...
Revenue Operations – or RevOps for short – is far from just the latest in a series of industry buzzwords. It’s a singularly-focused business initiative to drive more predictable and sustainable revenue. The first step to implementing it is to understand what it truly...
Here we go again. Another buzzword has taken the B2B industry by storm. To be fair, Revenue Operations has been in play for many years…it’s only been recently that organizations wanting real revenue growth are looking at this initiative differently. In fact, 75% of...
In the 1960s, NASA had a room full of mathematicians whose sole job was crunching equations to calculate and then recalculate data to determine a trajectory for a space launch. They were known as “computers.” Running all the necessary numbers would take the team...
Chances are, you found this article because you heard the term "revenue marketing," but you might be asking: What is it? Is it some fluff concept that doesn't mean anything? Or is there some merit to what I'm hoping to do? If you're looking to transform your marketing...
Kevin Joyce, Vice President of Revenue Marketing Strategy with The Pedowitz Group shares in this month’s post, how to create an organizational structure for modern marketing success and what new skill sets are required to achieve this success.
Predictable revenue growth. Ask any B2B CMO, and that’s their #1 goal. But, there’s ONE major roadblock preventing most marketing teams from hitting their bottom-line goals. They’re not collecting clean, accurate data. You need accurate data to make inbound...
Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some tips on moving towards a full customer-centric MO.
Debbie Qaqish breaks down the 3 C’s critical to today’s revenue marketing organizations: culture, customer, and change.
The power of Revenue Marketing Analytics™ >is its ability to take disparate data from myriad different sources, identify key performance indicators (KPI’s) and most relevant, actionable measures and metrics and – perhaps the most important part – present them in simple, easy to understand data visualizations.