Making the leap to Pardot isn’t just about purchasing a new piece of tech. It’s also about migrating to the new platform. Here are some easy ways to make migrating to Pardot a success.
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Getting Started in Pardot: General Best Practices
Pardot is a powerful marketing automation tool, but how do you if know you’re using it to its full potential? We provide some best practice guidelines for getting started in Pardot.
Pardot Glossary: Every Term You Need To Know
New to Pardot, or marketing automation as a whole? Whatever the case may be, overcoming the language barrier is step one to success in any marketing platform. After all, how can you navigate anything with true efficiency if you can’t understand the language? Below you...
The Top 3 Pardot Features We See Underutilized
Pardot has a lot of features! If you’re reading this, you’re probably familiar with the more commonly-used features (if not, start with this getting started guide ... it's full of good stuff) – but what about all the goodness you can do in Pardot you may not...
How to integrate Pardot lists with Salesforce campaigns in four easy steps
Are you using Pardot? Check. Are you using Salesforce? Check. Are you using Salesforce campaigns to track engagement in your Pardot list emails? Say what? There are several reasons you should integrate your Salesforce campaigns with Pardot list emails: First, it...