Pardot Glossary: Every Term You Need To Know
Master Pardot with our comprehensive glossary! From campaigns to automation, emails to forms, become fluent in Pardot terminology and succeed.
Martech
B2B Marketing Attribution: When Are You Ready For A Robust Solution?
If you meet these five criteria, you're ready to adopt a more robust and scalable B2B marketing attribution solution than typical basics.
The Top 3 Pardot Features We See Underutilized
From working on dozens and dozens of Pardot engagements with clients, there's a few Pardot features / tips I see clients miss.
How to integrate Pardot lists with Salesforce campaigns in four easy steps
Strengthen campaigns by adding Pardot lists to your Salesforce campaigns ... and fully-leverage this integration for better performance!
The Eloqua / Salesforce Native Integration Ended. What should you do?
Eloqua ended native support for its Salesforce integration in Feb. 2021. Here's how to make sure everything continues to run smoothly.
Marketo and Salesforce Integration: Setup, Optimize, Troubleshoot
[Updated Nov. 2020] Setup, optimize, and/or troubleshoot your Marketo-Salesforce integration in one place!
Eloqua Contact Washing Machine: Normalize Fields, Build Programs, And When To Use Cloud / Data Apps
Contact Washing Machine is a great Eloqua tool! But are you using all it's capable of? Make sure of it with this article!
An Executive’s Marketing Automation Guide: How To Think Strategically For This Marketing Pillar
Are you a marketing leader? Read this marketing automation guide for a strategic look at how to evaluate your current (or future) setups.
Marketing Automation Guide: Getting Started, Basics, Lead Scoring, and Tips
Marketo Admin: 10 Must-Have Traits
Marketo admin? Make sure you have all the competencies needed to be the best admin possible with this list of 10 must-have traits!
Marketo Engage Errors: Techniques for Solving Common Challenges
You'll hit a snag once in a while - but with these techniques, you'll be able to solve Marketo issues in no time! (Cue the CSI theme song!)
Oracle Eloqua
Experience The Pedowitz Group’s Eloqua proficiency for guaranteed results in driving growth, boosting efficiency, and achieving success.