Bad Marketing Automation habits are like a comfortable bed: they are easy to fall into, but hard to get out of. It’s my job to get you, the client, to STOP.
Marketing Automation Platform-MAP
Marketing automation done properly helps streamline lead management, provides more complete information to existing records, and enables more personal communication. Maximize your process / instance with help from these resources!
An Executive’s Marketing Automation Guide: How To Think Strategically For This Marketing Pillar
With so many companies looking for the best marketing automation software that fits their needs, it's imperative to know two things: what software best fits what you're looking for, and how to make sure to take advantage of everything it offers. But without the right...
Marketing Automation Guide: Getting Started, Basics, Lead Scoring, and Tips
If you're just getting started in marketing automation (MA), there's a T-O-N of information out there. Frankly, it can be a bit overwhelming! And that's why we've built this marketing automation guide to help sort through the clutter and hone in on what you really...
Marketo Engage Errors: Techniques for Solving Common Challenges
Even the best of technology is bound to break…and if you haven’t run into an error yet, don’t worry, you will! Marketo Engage is no exception. Perhaps it’s a red rickrack underlining a misspelled campaign name in a flow step. Maybe it’s a pop-up notification message,...
What to Expect When You’re Expecting a Migration to MAP
Are you ready to make the leap from a basic email service provider (ESP) to a full-fledged marketing automation platform (MAP)? Have you thought about it but just aren’t sure if you need to commit to a MAP? ...
9 Myths About Marketing Automation
Marketing automation won’t automatically fix all your marketing problems. Caitlin Culbert dispels this and eight other myths about marketing automation that hold your company back from using this powerful tool to its full potential.
Don’t throw away money on your Marketo implementation
When you purchase Marketo you ignite a chain reaction that can push you through the Revenue Marketing Journey™ to win a you a seat at the revenue table, or conversely you just wasted money on an expensive tool that pushes out emails. Which side of that purchase do you want to be on?
Healthy habits for your marketing automation system
It can be easy to fall into bad marketing automation habits after system deployment. There are some good things you should do daily, weekly and monthly.
Balance marketing automation resource constraints
Oftentimes, marketing teams won’t have seven individuals in the entire department, let alone dedicated solely to Marketing Operations. Just like you wouldn’t rely on a single person to produce ALL of the content, web and digital media for your company, you shouldn’t rely on a single Marketing Automation resource either.
6 Tips for using your preference center
So you have an unsubscribe link, think that’s enough? Think again. Many people think that an unsubscribe link and a website/landing page that confirms you have unsubscribed is enough, but from the standpoint of user experience and the desire to better engage with your audience, it is barely scratching the surface.
Last mile delivery with marketing automation
The last mile concept is a key ingredient to marketing automation success because it helps to deliver the ultimate promise of marketing automation.