Revenue Operations – or RevOps for short – is far from just the latest in a series of industry buzzwords. It’s a singularly-focused business initiative to drive more predictable and sustainable revenue. The first step to implementing it is to understand what it truly...
There are six key stages to a good lead management process and a seventh stage that will launch your lead management process into the modern world of revenue marketing. By knowing your lead management maturity level, you’ll know where you need to improve, and you’ll be better prepared to adjust your marketing strategy.
Chances are, you found this article because you heard the term "revenue marketing," but you might be asking: What is it? Is it some fluff concept that doesn't mean anything? Or is there some merit to what I'm hoping to do? If you're looking to transform your marketing...
“The reputation of a thousand years may be determined by the conduct of one hour” -Japanese proverb Even customers we know "like the back of our hand" will change over time. Too often, assumptions are made about how long-time customers will respond to...