B2B Marketing Attribution: When Are You Ready For A Robust Solution?
If you meet these five criteria, you're ready to adopt a more robust and scalable B2B marketing attribution solution than typical basics.
Marketing Operations
Create a B2B Organizational Structure for Modern Marketing Success
What does a modern marketing department look like? Evolve yours with the help of this blog, with a special focus on B2B applications.
How To Be More Customer Centric: A Marketing Leader’s POV
If you're a marketing leader, are you truly putting the customer first? Any failure to do so is costly. Zoom in on customer centricity now!
The Customer Retention Program You Can’t Afford To Ignore
After a while, people crave something new. But for businesses, existing customers are highy valuable! Use these ideas to have stronger customer retention.
Operationalize Strategy, People and Process: An On-Demand Digital Workshop
Dr. Debbie Qaqish, Chief Strategy Officer of The Pedowitz Group, recently wrapped up workshop #2 of her three-part interactive digital workshop series
Data visualization 101 for the Revenue Marketer: What graphs to use and when
Revenue Marketing Analytics is taking data from different sources, identifying KPI’s and relevant measures and metrics, & creating data visualizations.