A primary pain point in nearly any organization – small, large, or in-between – is lead management and the processes related.
Drive great alignment with sales, build enforceable (and scalable) processes, or fix what’s broken – we cover it all here.
There are six key stages to a good lead management process and a seventh stage that will launch your lead management process into the modern world of revenue marketing. By knowing your lead management maturity level, you’ll know where you need to improve, and you’ll be better prepared to adjust your marketing strategy.
“The reputation of a thousand years may be determined by the conduct of one hour” -Japanese proverb Even customers we know "like the back of our hand" will change over time. Too often, assumptions are made about how long-time customers will respond to...