Developing a strong marketing operations function isn’t easy – and in many cases, we’ve found people simply don’t know where to start.
Get ideas and strategies for your team with our content below, dive into Dr. Debbie Qaqish’s latest book in From Backroom To Boardroom, or drive more wins quickly with our consulting services!
Being a Salesforce admin lately is a lot like being a circus performer. Why? Well, if you aren’t flexible, quick on your feet, and comfortable working in fast-moving conditions….you’re probably not going to get too far. It was just a little while ago that I walked you...
Everyone likes to offer suggestions on optimizing your martech stack. Given the ever-increasing thousands of options that claim to answer your marketing challenges, is it realistic to think that any one article will know the exact configuration of tools that are ideal...
Stop me if you’ve heard this from your senior leadership before: “Listen, we have all of these marketing tech platforms and tools we’re paying for. Honestly, we’re probably spending a whole bunch of money that we shouldn't be spending. We've got stuff everywhere. I...
Anyone who’s consumed business-focused content in the past 12-18 months has likely encountered more than their fair share of thought leadership on “The Great Resignation”, the trend of employees quitting jobs to pursue other opportunities. It’s gone on so long that...
Part of what we do is work with clients to assess their pain points and to help them leverage their processes and technology to conquer those challenges. We do it all the time, but sometimes even we miss things that are hiding in plain sight! In a humbling example, we...
Revenue Operations – or RevOps for short – is far from just the latest in a series of industry buzzwords. It’s a singularly-focused business initiative to drive more predictable and sustainable revenue. The first step to implementing it is to understand what it truly...
Mergers and Acquisitions (M&A) have always been nuanced endeavors, and they seem to be picking up the pace substantially in 2022. In 2021, Executives were putting deals into writing. Take private equity, for example, which saw $945 billion dollars in buyouts in...
Here we go again. Another buzzword has taken the B2B industry by storm. To be fair, Revenue Operations has been in play for many years…it’s only been recently that organizations wanting real revenue growth are looking at this initiative differently. In fact, 75% of...
There are six key stages to a good lead management process and a seventh stage that will launch your lead management process into the modern world of revenue marketing. By knowing your lead management maturity level, you’ll know where you need to improve, and you’ll be better prepared to adjust your marketing strategy.
Acronyms are an essential part of business culture, and marketing is no stranger to this. With so many long phrases used, it makes sense… unless you have no idea what they mean! The last thing anyone wants to do is admit they need a list of marketing acronyms for a...
In the 1960s, NASA had a room full of mathematicians whose sole job was crunching equations to calculate and then recalculate data to determine a trajectory for a space launch. They were known as “computers.” Running all the necessary numbers would take the team...
Chances are, you found this article because you heard the term "revenue marketing," but you might be asking: What is it? Is it some fluff concept that doesn't mean anything? Or is there some merit to what I'm hoping to do? If you're looking to transform your marketing...