Marketing Operations

Why Salesforce Flow is a Critical Step Forward

Two words: Simplified automation. Sounds wonderful, right? Well, for Salesforce users, migrating to Flows is well worth it.

The Secret Ingredient to Supercharging Your Tech Stack

Along with data, people, and strategy, process is often the unsung hero of effectively using your tech stack. Read more!

Hiding in Plain Sight: Discovering New Value From Your Tech Stack

Your marketing technology stack probably has a TON of value waiting to be realized. Read this to get started on it!

Modernize Your Marketing Structures to Nurture Growth

Outdated marketing team structures will only hinder your ability to retain the right talent ... and drive business outcomes.

7 Critical Questions To Ask When Auditing Your Tech Stack

What's the opportunity cost of keeping this tech? Who uses this platform we've paying for? Audit your tech stack with these questions!

5 Key Ways Revenue Operations Makes A Difference

Can revenue operations positively impact employee experience, technology use and adoption, and so much more? Absolutely. Read now!

Revenue Growth In Mergers and Acquisitions

Think through how sales, marketing, and revenue operations thrive in a merger or acquisition ... here's the blog for you!

How To Embrace Revenue Operations

Oh goody, another industry buzzword, right? "Revenue Operations." Well ... it DOES have some practical applications! Read more 🙂

7 Key Stages For Successful Lead Management

These 7 stages are must-haves for an effective lead management process that reduces lost revenue and creates sales / marketing harmony!

A Massive List of Sales and Marketing Acronyms

Let's be honest: Everyone can use a handy list of marketing acronyms. Here's our often-updated list of 130+ acronyms to prevent confusion!

Drive Greater Value With Your Marketing Operations

Where does marketing operations drive value? How do you become more mature as an organization? Get winning strategies from Dr. Debbie Qaqish!

What is Revenue Marketing? The key to earning a seat at the revenue table.

What is revenue marketing? Learn from Dr. Debbie Qaqish, who coined the term and has driven results through many global organizations!