Marketing Operations

Developing a strong marketing operations function isn’t easy – and in many cases, we’ve found people simply don’t know where to start.

Get ideas and strategies for your team with our content below, dive into Dr. Debbie Qaqish’s latest book in From Backroom To Boardroom, or drive more wins quickly with our consulting services!

Why Salesforce Flow is a Critical Step Forward

Being a Salesforce admin lately is a lot like being a circus performer. Why? Well, if you aren’t flexible, quick on your feet, and comfortable working in fast-moving conditions….you’re probably not going to get too far. It was just a little while ago that I walked you...

read more

Revenue Growth In Mergers and Acquisitions

Mergers and Acquisitions (M&A) have always been nuanced endeavors, and they seem to be picking up the pace substantially in 2022. In 2021, Executives were putting deals into writing. Take private equity, for example, which saw $945 billion dollars in buyouts in...

read more

How To Embrace Revenue Operations

Here we go again. Another buzzword has taken the B2B industry by storm. To be fair, Revenue Operations has been in play for many years…it’s only been recently that organizations wanting real revenue growth are looking at this initiative differently. In fact, 75% of...

read more

7 Key Stages For Successful Lead Management

There are six key stages to a good lead management process and a seventh stage that will launch your lead management process into the modern world of revenue marketing. By knowing your lead management maturity level, you’ll know where you need to improve, and you’ll be better prepared to adjust your marketing strategy.

read more

A Massive List of Sales and Marketing Acronyms

Acronyms are an essential part of business culture, and marketing is no stranger to this. With so many long phrases used, it makes sense… unless you have no idea what they mean! The last thing anyone wants to do is admit they need a list of marketing acronyms for a...

read more