Think through the many variables, processes, and people involved in digitally transforming your company to exceed customer expectations.
Mergers and Acquisitions (M&A) have always been nuanced endeavors, and they seem to be picking up the pace substantially in 2022. In 2021, Executives were putting deals into writing. Take private equity, for example, which saw $945 billion dollars in buyouts in...
Business trends come and go. When buzzworthy concepts are pounded into our collective conscience like a jackhammer – whether it’s “business agility” or “the new normal” – it’s easy to brush them aside and stay the course. Digital transformation, however, is more than...
Before we dive into transformation, let’s look at this lesson from history. Why the history lesson in a paper about modern marketing business transformations? Because ... Those who do not learn history are doomed to repeat it. George Santayana In July of 1881,...
Note: I've written a follow-up to this article! Take a read here. Who besides me yelled “Jumanji” when the clock struck midnight, signaling the end of 2020? It was like we were stuck in an alternate universe with unknown rules, dizzying changes, and disaster...
If you're a marketing leader, what's your typical reaction when somebody mentions the phrase "digital transformation" or you see another headline in a leading publication on the topic? Intrigue? Cynicism? Both? Digital transformation has become an overused buzzword in...
Kevin Joyce dives into Digital Transformation by taking a look at the marketing capabilities a marketing team needs to acquire in order to do digital marketing effectively.