Better speak with instead of at your customers and cause them to like your brand even more than they already do!
Few topics of discussion on LinkedIn tend to have 100% agreement ... but chatbot experiences on websites, unfortunately, seem to bring all parties together for sentiments such as what Tom Goodwin wrote one day: As a marketer who happens to be admin over the chatbots...
Pick your best product / service. Now, put yourself in your customer's shoes: How easy it is to get what they need from you? That customer experience will make or break the sale ... or the decision to even engage with sales in the first place. From providing answers...
I get it: email just seems ... well, kind of boring when you compare it with other channels on the market. Chatbots, automation, dynamic websites, account-based marketing. And then there's email marketing, where you try to stand out among the 100s of other unread,...
With marketing, there are few more important things to know in the pursuit of becoming a truly customer-centric company than the customer journey. But far too often, businesses ranging from the Fortune 100 to medium-sized businesses don't have this built out. Either...
Note: I've written a follow-up to this article! Take a read here. Who besides me yelled “Jumanji” when the clock struck midnight, signaling the end of 2020? It was like we were stuck in an alternate universe with unknown rules, dizzying changes, and disaster...
Something happened to marketers trying to become customer-centric ... they forgot to include the customer! A disturbing trend seems to have taken place in modern marketing. Companies claim they want to focus more on the customer and move marketing initiatives to a...
Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some tips on moving towards a full customer-centric MO.
“The reputation of a thousand years may be determined by the conduct of one hour” -Japanese proverb Even customers we know "like the back of our hand" will change over time. Too often, assumptions are made about how long-time customers will respond to...
Marketers are beginning to leverage technology to enhance the customer experience to help meet business objectives. The Salesforce Marketing Cloud (SFMC) is leading the way in automating and driving the customer experience.