Discover how to succeed in cybersecurity marketing with these key strategies from Meagen Eisenberg, CMO of Lacework, on the CMO Insights podcast.
ABM (Account-Based Marketing) has a branding problem. It should be called something better, and I hope you'll adopt it with me.
What do you really need to know when adopting or implementing account-based marketing (ABM) for your business? Cut the fluff. Get the facts.
Execution, sales / marketing alignment, measurement, and data quality ... are these ABM building blocks ignored at marketing's peril?
A great idea goes nowhere with the wrong tools to execute it. What tech do you REALLY need for Account-Based Marketing? Find out!
[Updated Sept. 2020] 75% of B2B companies are building or piloting an Account-Based Marketing strategy. How do you ensure ABM success?