The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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9 Demand Gen Agency Types and When to Hire Each

9 Demand Gen Agency Types and When to Hire Each
Demand Generation Marketing
By Jeff Pedowitz | April 26, 2026 | Demand Generation Marketing, Marketing Operations 9 Demand Gen...
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Scaling Marketing Operations for Revenue Impact in 2026

Scaling Marketing Operations for Revenue Impact in 2026
Marketing Operations, Revenue Marketing Operations
Most marketing operations teams do not have a talent problem. They have a scaling problem. The team...
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10 Revenue Attribution Metrics for Enterprise Marketing Ops

10 Revenue Attribution Metrics for Enterprise Marketing Ops
Marketing Operations, Attribution
Marketing operations teams are doing some of the most consequential work in B2B revenue...
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8 Demand Generation Agencies for Fortune 1000 ABM Programs

8 Demand Generation Agencies for Fortune 1000 ABM Programs
Demand Generation Marketing, Account-Based Marketing / Experience
Demand generation agencies are not interchangeable. The firm that runs high-volume lead programs...
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The Anatomy of a Deal Stall at Budget Approval: What AI Visibility Has to Do With It

The Anatomy of a Deal Stall at Budget Approval: What AI Visibility Has to Do With It
Revenue Marketing, AEO, AXO, AI Experience Optimization
Budget approval deal stalls are a persistent frustration in B2B sales. The champion is engaged. The...
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The B2B Attribution Gap: Why Your Revenue Metrics Don't Capture the Cost of AI Invisibility

The B2B Attribution Gap: Why Your Revenue Metrics Don't Capture the Cost of AI Invisibility
Attribution
B2B revenue teams have a complete picture of deals they were in. They have no picture of deals that...
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How to Build a Revenue Marketing Function in a Company That Has Never Had One

How to Build a Revenue Marketing Function in a Company That Has Never Had One
Revenue Marketing
Building a revenue marketing function in a company that has never had one is different from...
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Revenue Marketing Benchmarks for B2B: What Good Looks Like in 2026

Revenue Marketing Benchmarks for B2B: What Good Looks Like in 2026
Revenue Marketing
You cannot improve what you cannot compare. Revenue marketing benchmarks give CMOs and VPs of...
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Revenue Marketing for VPs of Marketing: How to Build the Case for Owning the Number

Revenue Marketing for VPs of Marketing: How to Build the Case for Owning the Number
The conversation that separates marketing leaders who build revenue marketing functions from those...
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What Good Revenue Marketing Looks Like in 5 Different Industries

What Good Revenue Marketing Looks Like in 5 Different Industries
Revenue Marketing
Revenue marketing does not look exactly the same in financial services as it does in SaaS. The...
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The CMO's 90-Day Revenue Marketing Transformation Playbook

The CMO's 90-Day Revenue Marketing Transformation Playbook
Revenue Marketing
A CMO who wants to transform their marketing function into a revenue marketing engine has, roughly,...
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How to Use AI in Your B2B Content Marketing Without Losing Your Competitive Edge

How to Use AI in Your B2B Content Marketing Without Losing Your Competitive Edge
Revenue Marketing, AEO, AXO, AI Experience Optimization
AI content production tools are now fast enough, cheap enough, and good enough to flood any content...
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