The CMO's 90-Day Revenue Marketing Transformation Playbook Revenue Marketing A CMO who wants to transform their marketing function into a revenue marketing engine has, roughly,... Read More
How to Use AI in Your B2B Content Marketing Without Losing Your Competitive Edge Revenue Marketing, AEO, AXO, AI Experience Optimization AI content production tools are now fast enough, cheap enough, and good enough to flood any content... Read More
What Is the AXO Framework? TPG's AI Experience Optimization Model Explained Revenue Marketing, AEO, AXO, AI Experience Optimization AXO (AI Experience Optimization) is TPG's proprietary framework for measuring and improving how a... Read More
How AI Has Changed B2B Buyer Behavior: 10 Shifts Every Marketer Must Understand Revenue Marketing, AEO, AXO, AI Experience Optimization The B2B buying journey has been fundamentally restructured by AI tools. Not incrementally changed.... Read More
How to Improve Your Brand's AI Visibility in ChatGPT, Perplexity, and Google AI Overviews Revenue Marketing, AEO, AI Experience Optimization The average B2B company scores 28 out of 100 when we assess their AI visibility across ChatGPT,... Read More
What Is AEO? Answer Engine Optimization Explained for B2B Marketers Revenue Marketing, AEO Answer Engine Optimization (AEO) is the practice of structuring content so that AI-powered answer... Read More
10 Signs Your Marketing Automation Platform Is Not Working (and What to Do About It) Most marketing automation platforms are operating at 20-30% of their potential. The other 70-80%... Read More
How to Build a Multi-Touch Attribution Model That Actually Informs Budget Decisions Marketing attribution is hard. Most attribution models have real flaws. None of them perfectly... Read More
What Is RevOps? Why Every B2B Company Needs Revenue Operations Revenue Marketing, Revenue Marketing Operations Revenue Operations (RevOps) is the function that aligns the systems, data, processes, and people... Read More
How to Build an Expansion Revenue Program That Marketing Owns Revenue Marketing, The Loop Expansion revenue is the highest-margin revenue a B2B company generates. It comes from existing... Read More
8 Customer Marketing Programs Every B2B Team Should Be Running (But Most Are Not) Revenue Marketing, The Loop Customer marketing is the highest-ROI investment in B2B marketing. It also gets the smallest share... Read More
What Is the Revenue Loop? Why the Funnel Is Dead for B2B Marketers Revenue Marketing, The Loop The Revenue Loop is TPG's model for the complete B2B customer lifecycle. It replaces the linear... Read More
