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Revenue Marketing Resources

Explore a range of marketing resources, including articles, videos, podcasts, and other valuable content created by industry experts that cover the latest trending topics.

Topic All topics
All topics AEO Attribution AXO CMO Insights CRM Customer Experience Demand Generation Marketing HubSpot Lead Management Marketing Operations Marketing Strategy Martech People Revenue Marketing Salesforce
What’s Really Breaking Marketing Leaders Right Now

What’s Really Breaking Marketing Leaders Right Now

Marketing leaders today are smart, experienced, and surrounded by better technology than ever. So...
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The MQL Is Dead. Here's What Killed It — and What to Do Instead.

The MQL Is Dead. Here's What Killed It — and What to Do Instead.

Lead Management, Reporting and Analytics, Pipeline
Let's just say it plainly: the MQL is dead. Not evolving. Not in need of a refresh. Dead. I know...
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The Future Marketing Workforce: What AI Is Actually Doing to Your Job

The Future Marketing Workforce: What AI Is Actually Doing to Your Job

People, Revenue Marketing, AI in Business Alignment
Let's stop calling it efficiency. When you eliminated that role last quarter and redistributed the...
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Stop Optimizing for Clicks: The Real Truth About AEO

Stop Optimizing for Clicks: The Real Truth About AEO

AEO
Marketers are already getting AEO wrong, and most haven't even started yet. On this week's Revenue...
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The Death of Marketing Attribution (And What Replaces It)

The Death of Marketing Attribution (And What Replaces It)

Revenue Marketing, Attribution
I'll admit it: I was a true believer in marketing attribution for years. I championed it,...
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ChatGPT Isn't Your Assistant. It's Your Mirror.

ChatGPT Isn't Your Assistant. It's Your Mirror.

Revenue Marketing, AI-Driven Automation
Let's get this out of the way: ChatGPT and Claude are not your assistants. Sure, they can write...
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Marketing Teams Are Busy, But Not Effective: How to Stop the Madness in 2026

Marketing Teams Are Busy, But Not Effective: How to Stop the Madness in 2026

Revenue Marketing
We're one week into 2026, and if your marketing team is already overwhelmed, reacting to every...
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The 12 Days of Revenue Marketing: 2026 Predictions Edition

The 12 Days of Revenue Marketing: 2026 Predictions Edition

Revenue Marketing
For our final Revenue Marketing Raw of the year, I decided to get a little festive and break down...
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Is Your Sales Team Selling—or Just Forecasting?

Is Your Sales Team Selling—or Just Forecasting?

Sales Enablement
Pipeline reviews. Commit calls. End-of-quarter pushes. If your sales process sounds more like an...
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When B2B Starts Acting Like B2C: Is It Desperation or Evolution?

When B2B Starts Acting Like B2C: Is It Desperation or Evolution?

Customer Experience
AI companies are opening coffee shops. Fintechs are parking cash-covered trucks in city centers....
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Attribution: From Reporting Theater to Revenue Truth

Attribution: From Reporting Theater to Revenue Truth

Attribution
Attribution is still the fastest way to start a fight inside a B2B company. Not because measurement...
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Your Lead Scoring Model is Lying to You

Your Lead Scoring Model is Lying to You

Lead Management
It's 2025, and I'm still having this conversation. I pulled out my old Pedowitz Group shirt from...
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