How to Structure a RevOps Team: Models That Work for B2B Companies HubSpot, Revenue Operations The org chart matters more than the headcount. TPG has seen companies with 12-person RevOps teams... Read More
RevOps Metrics: The 12 Numbers That Define Revenue Health HubSpot, Revenue Operations Most pipeline reviews run on the numbers that are easiest to pull, not the numbers that matter.... Read More
The RevOps Tech Stack: What You Actually Need vs. What Vendors Will Sell You HubSpot, Revenue Operations Every RevOps vendor says their product fills a critical gap. After 19 years of building revenue... Read More
What Is Revenue Operations (RevOps)? The Practitioner's Definition HubSpot, Revenue Operations RevOps is not a rebrand of Marketing Ops with a bigger budget. It is a distinct organizational... Read More
Building RevOps in HubSpot: Configuration Decisions That Determine Whether It Works HubSpot, Revenue Operations HubSpot's default configuration is built for a small business selling a simple product to a single... Read More
Revenue Operations (RevOps) Consulting Revenue Operations Marketing and sales arguing over pipeline numbers in the same board meeting is not a data problem.... Read More
How Company-Level Data in HubSpot Connects to End-to-End Revenue Operations HubSpot, Revenue Operations The most common gap between what a B2B revenue team measures and what actually drives their results... Read More
How to Align Marketing, Sales, and Customer Success Around a Shared Revenue Model Revenue Operations The most common revenue conversation in B2B technology goes like this. Marketing presents MQL... Read More
Revenue Operations KPIs: The 10 Metrics Every CRO Should Track Revenue Operations Most CROs track the revenue number. The top line. Closed won. Quota attainment. Those are outcomes.... Read More
The RevOps Tech Stack: 12 Tools That Actually Belong Together Revenue Operations The average B2B technology company's revenue operations stack has 15 to 20 platforms. Most of them... Read More
RevOps vs. Marketing Operations: What Is the Difference and Who Owns What Revenue Operations The relationship between revenue operations and marketing operations is one of the most commonly... Read More
How to Build a RevOps Function from Scratch: A Step-by-Step Guide Revenue Operations Most B2B technology companies that decide to build a RevOps function make the same mistake. They... Read More
