The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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HubSpot Marketing Hub for Enterprise: The 9 Configuration Decisions That Affect Pipeline Reporting

HubSpot Marketing Hub for Enterprise: The 9 Configuration Decisions That Affect Pipeline Reporting
HubSpot
Nine decisions made in the first four to six weeks of the implementation determine whether the...
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How Enterprise Marketing Teams Configure HubSpot Marketing Hub for Multi-Touch Attribution

How Enterprise Marketing Teams Configure HubSpot Marketing Hub for Multi-Touch Attribution
Marketing Operations, HubSpot
Multi-touch attribution in HubSpot Marketing Hub Enterprise is not a setting you turn on. It is an...
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HubSpot Marketing Hub Enterprise vs. Professional: What Changes and When to Upgrade

HubSpot Marketing Hub Enterprise vs. Professional: What Changes and When to Upgrade
HubSpot
The decision to upgrade from HubSpot Marketing Hub Professional to Enterprise is frequently made...
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HubSpot Sales Hub vs. Salesforce: An Enterprise Evaluation Guide for Revenue Leaders

HubSpot Sales Hub vs. Salesforce: An Enterprise Evaluation Guide for Revenue Leaders
Salesforce, HubSpot
Every enterprise sales technology evaluation eventually comes down to the same conversation....
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How Long Does a HubSpot CRM Implementation Take? A Realistic Timeline by Company Size

How Long Does a HubSpot CRM Implementation Take? A Realistic Timeline by Company Size
CRM, HubSpot
The most common question before a HubSpot CRM implementation is "how long will this take?" The most...
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HubSpot CRM Implementation Checklist: What to Configure Before Your Team Goes Live

HubSpot CRM Implementation Checklist: What to Configure Before Your Team Goes Live
HubSpot
This checklist covers every configuration item that should be complete before a HubSpot CRM...
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HubSpot CRM Implementation: The 12-Step Process for Enterprise Teams

HubSpot CRM Implementation: The 12-Step Process for Enterprise Teams
Salesforce, HubSpot
Most HubSpot CRM implementations fail to deliver the pipeline data they were supposed to produce....
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HubSpot vs. Salesforce After Migration: What Changes in Your Revenue Reporting

HubSpot vs. Salesforce After Migration: What Changes in Your Revenue Reporting
Salesforce, HubSpot
You migrated to HubSpot. Your data is in the new system, the sales team is trained, and the...
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The 8 Most Common Salesforce to HubSpot Migration Failures and How to Avoid Them

The 8 Most Common Salesforce to HubSpot Migration Failures and How to Avoid Them
Salesforce, HubSpot
Every Salesforce to HubSpot migration I have seen fail has failed for one of eight reasons. None of...
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Salesforce to HubSpot Migration Checklist: 47 Steps Before You Go Live

Salesforce to HubSpot Migration Checklist: 47 Steps Before You Go Live
Salesforce, HubSpot
This checklist covers every step that needs to be completed before a Salesforce to HubSpot...
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How to Migrate from Salesforce to HubSpot Without Losing Data or Attribution History

How to Migrate from Salesforce to HubSpot Without Losing Data or Attribution History
Salesforce, HubSpot
Most enterprise teams treat a Salesforce to HubSpot migration as a data transfer project. Move the...
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Why Mid-Market B2B Companies Are Switching from Salesforce to HubSpot Sales Hub in 2026

Why Mid-Market B2B Companies Are Switching from Salesforce to HubSpot Sales Hub in 2026
Salesforce, HubSpot
In 2019, switching from Salesforce to HubSpot was a decision that required justification. In 2026,...
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