The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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SaaS

B2B SaaS Marketing: The Playbook That Works in 2026

B2B SaaS Marketing: The Playbook That Works in 2026

SaaS
B2B SaaS marketing has changed more in the last three years than in the decade before it....
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12 Questions to Vet a SaaS Positioning Agency in 2026

12 Questions to Vet a SaaS Positioning Agency in 2026

Agency, SaaS
Hiring a B2B creative agency for positioning work is one of the highest-stakes decisions a...
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