The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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Leadership

5 Things Women in B2B Marketing Should Do Right Now (Before AI Leaves Them Behind)

5 Things Women in B2B Marketing Should Do Right Now (Before AI Leaves Them Behind)
Revenue Marketing, Leadership
Women built revenue marketing. The discipline didn't grow out of engineering or finance. It grew...
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