The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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Segments

Why Your HubSpot Segments Are Slowing Down Every Campaign You Run

HubSpot, Segments

Segmentation should be the fastest part of campaign execution. In most HubSpot installs it's the...