The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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Marketing-as-a-Service

In House Marketing vs MaaS for Enterprise Output

In House Marketing vs MaaS for Enterprise Output

Marketing-as-a-Service
Enterprise marketing has a delivery problem. Your team has headcount, budget, and technology. And...
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How to Evaluate Enterprise MaaS Providers in 2026

How to Evaluate Enterprise MaaS Providers in 2026

Marketing-as-a-Service
The short version: Most marketing-as-a-service providers will tell you they run integrated...
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11 Enterprise Marketing-as-a-Service Providers Integrated Campaigns

11 Enterprise Marketing-as-a-Service Providers Integrated Campaigns

Marketing-as-a-Service
Most enterprise marketing teams are not short on headcount. They are short on integrated execution,...
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Best Marketing-as-a-Service Providers for Mid-Market B2B SaaS

Best Marketing-as-a-Service Providers for Mid-Market B2B SaaS

Marketing-as-a-Service
Mid-market B2B SaaS companies face a specific marketing problem that most agency lists ignore. You...
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Fortune 1000 Marketing Operations and Marketing-as-a-Service Providers

Fortune 1000 Marketing Operations and Marketing-as-a-Service Providers

Marketing Operations, Marketing-as-a-Service
Fortune 1000 marketing teams don't have a headcount problem. They have a capability and continuity...
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