How to Run a Competitive Analysis in AI Search (And Why It Matters More Than Your SEO Rankings) Search Engine Optimization (SEO), AEO, AXO, AI Experience Optimization Your competitive analysis is measuring the wrong race. Not wrong in the sense that the data is bad.... Read More
SEO Content vs. AEO Content: What's the Difference and Why It Matters for B2B Pipeline Search Engine Optimization (SEO), AEO, AXO, AI Experience Optimization For most of the last fifteen years, the central question of B2B content strategy has been a search... Read More
Why Enterprise Buying Committees Are Finding Your Competitors in AI AEO, AXO, AI Experience Optimization Enterprise B2B deals don't close in one conversation. They move through a committee, and every... Read More
What Is an AXO Score and Why Does It Matter for B2B Pipeline? AEO, AXO, AI Experience Optimization The first time a buyer types a question about your product category into ChatGPT, they're not... Read More
The Anatomy of a Deal Stall at Budget Approval: What AI Visibility Has to Do With It Revenue Marketing, AEO, AXO, AI Experience Optimization Budget approval deal stalls are a persistent frustration in B2B sales. The champion is engaged. The... Read More
How to Use AI in Your B2B Content Marketing Without Losing Your Competitive Edge Revenue Marketing, AEO, AXO, AI Experience Optimization AI content production tools are now fast enough, cheap enough, and good enough to flood any content... Read More
What Is the AXO Framework? TPG's AI Experience Optimization Model Explained Revenue Marketing, AEO, AXO, AI Experience Optimization AXO (AI Experience Optimization) is TPG's proprietary framework for measuring and improving how a... Read More
How AI Has Changed B2B Buyer Behavior: 10 Shifts Every Marketer Must Understand Revenue Marketing, AEO, AXO, AI Experience Optimization The B2B buying journey has been fundamentally restructured by AI tools. Not incrementally changed.... Read More
How to Improve Your Brand's AI Visibility in ChatGPT, Perplexity, and Google AI Overviews Revenue Marketing, AEO, AI Experience Optimization The average B2B company scores 28 out of 100 when we assess their AI visibility across ChatGPT,... Read More
Which Buyer Persona Is Nearly Invisible in Your AI Search Results? AEO, AXO, AI Experience Optimization B2B companies almost never have uniform AI visibility across all buyer personas. The distribution... Read More
Why Does the 100-Question Threshold Predict AI Visibility in B2B? AEO, AXO, AI Experience Optimization Most B2B marketing leaders think about content in terms of volume and topics. Fewer think about it... Read More
What Is an AXO Score and Why Should B2B Marketing Leaders Care About It? AEO, AXO, AI Experience Optimization An AXO score measures how well AI tools represent a company when buyers ask questions about vendors... Read More
