The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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Territory Planning w/out Clean HubSpot Company Data Produces Wrong Coverage

Territory Planning w/out Clean HubSpot Company Data Produces Wrong Coverage
HubSpot, Data Management
Territory planning looks like a strategy exercise. It's actually a data exercise. The quality of...
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How Company-Level Reporting in HubSpot Transforms Pipeline Visibility

How Company-Level Reporting in HubSpot Transforms Pipeline Visibility
HubSpot, Reporting and Analytics
Pipeline visibility is the output everyone wants. Account-level reporting is the input that...
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How HubSpot Company Associations Enable Account Intelligence for ABM

How HubSpot Company Associations Enable Account Intelligence for ABM
Account-Based Marketing / Experience, HubSpot
HubSpot's object model is powerful precisely because objects connect to each other. A company...
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Why Company Lifecycle Stages in HubSpot Are Just as Important

Why Company Lifecycle Stages in HubSpot Are Just as Important
HubSpot, Customer Lifecycle
Most HubSpot teams configure lifecycle stages for contacts. Fewer configure them for companies. The...
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Why Company-Level Engagement Tracking Is the Missing Layer HubSpot ABM

Why Company-Level Engagement Tracking Is the Missing Layer HubSpot ABM
Customer Engagement, HubSpot
Contact engagement tells you which individuals are active. Company engagement tells you which...
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How to Make HubSpot Company Records the Operating System for Your ABM

How to Make HubSpot Company Records the Operating System for Your ABM
Account-Based Marketing / Experience, HubSpot
ABM is a strategy. HubSpot is the system that either makes that strategy executable at scale or...
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How to Build HubSpot Company Segments ThatSupport ABM at Scale

How to Build HubSpot Company Segments ThatSupport ABM at Scale
Account-Based Marketing / Experience, HubSpot
Most B2B teams segment contacts. Fewer segment accounts. The ones running the highest-performing...
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Why Dirty Company Records Are the Silent Killer of ABM Performance

Why Dirty Company Records Are the Silent Killer of ABM Performance
Account-Based Marketing / Experience, HubSpot
Account-based marketing depends on one thing above everything else: knowing which accounts you're...
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Why HubSpot Personalization Breaks at Scale and What to Do About It

Why HubSpot Personalization Breaks at Scale and What to Do About It
personalization, HubSpot
Personalization tokens are one of HubSpot's most-used features and one of its most frequently...
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Why Your HubSpot Segments Are Slowing Down Every Campaign You Run

Why Your HubSpot Segments Are Slowing Down Every Campaign You Run
HubSpot, Segments
Segmentation should be the fastest part of campaign execution. In most HubSpot installs it's the...
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What Bad HubSpot Contact Data Actually Costs You

What Bad HubSpot Contact Data Actually Costs You
HubSpot, Data Management
Most HubSpot users know their contact data isn't perfect. Few have calculated what imperfect means...
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Why B2B Companies Spend $150,000 to Replace a Marketer Instead of $5,000 to Train One

Why B2B Companies Spend $150,000 to Replace a Marketer Instead of $5,000 to Train One
Revenue Marketing
The math makes no sense. And yet it happens at hundreds of B2B companies every year. A marketer...
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