The Revenue Marketing Index 2019 Report condenses hundreds of data points to show you where the market stands compared to Revenue Marketing maturity. Find out why this is so important!
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The Pedowitz Group Blog
Going Digital in the Midst of COVID-19
Over the next few weeks, The Pedowitz Group will be providing insights for marketing teams adjusting to their new work...
A Note to Our Customers About COVID-19
A message from Jeff Pedowitz, CEO and President of The Pedowitz Group Given the quickly shifting landscape, we are all...
Adobe Experience Manager (AEM) as a Cloud Service: What’s it mean for marketers?
In January of this year, Adobe announced the availability of Adobe Experience Manager (AEM) as a Cloud Service. This...
A Massive List of Marketing Acronyms
Acronyms are an essential part of business culture, and marketing is no stranger to this. With so many long phrases...
Creating an Unfair Advantage for Sales and Marketing
Tom Hessen, CEO of 9Lenses, discusses how sales and marketing leaders can leverage interactive assessments to qualify...
B2BMX: A Slack Chat on Tips, Advice and Stories for Attendees
Majda Anwar: Hey everyone! Thanks for joining us. Our team is chatting B2BMX,...
B2B Marketing Predictions: New Ideas for Old, Tired Challenges
Marketing has been through an incredible amount of change over the last decade. We’ve seen our industry disrupted by...
3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy
According to Engagio’s 2019 ABM Market Research Report, about 75% of B2B companies have piloted or started...
Marketo Sky: What’s Next for the Design Studio?
In this blog series (here, here & here) we’ve reviewed an intro to Marketo Sky, My Marketo, the Navigation Panel,...
The Changing Role of Marketers on C-SUITE TV
Where once the role of marketer was mostly relegated to promotion, public relations, and advertising; nowadays, you need to be a jack-of-all-trades to perform multiple tasks. And, if you don’t have the array of necessary skills, you just can’t keep up with the demands.
Not Another Article About Outsourcing Marketing
Obligatory disclosure: I am the Manager of Value Engineering here at The Pedowitz Group (TPG), a outsourcing marketing...
The Marketo Sky Blog Series: 7 New Must-See Marketing Activities
You’re already building the foundation for your success in Marketo Sky. In our first two Marketo Sky Blogs (An...
What to Expect When You’re Expecting a Migration to MAP
Are you ready to make the leap from a basic email service provider (ESP) to a full-fledged marketing automation...
4 Simple Reasons Salesforce Marketing Cloud Helps You Win With Customers
Salesforce Marketing Cloud (SFMC) has taken the B2B marketing world by storm because it’s a whole different breed...
Lessons in Customer Experience (Part 4): How to Move from Inside-Out to Outside-In Marketing
As we discussed in part 3 of this series, even the largest and oldest companies are facing a new B2B selling...