You may be using UTM parameters to track your marketing campaigns, but aren’t capturing in Marketo. Pass data once a lead clicks a URL with defined UTM parameters.
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The Pedowitz Group Blog
Lessons in Customer Experience (Part 4): How to Move from Inside-Out to Outside-In Marketing
As we discussed in part 3 of this series, even the largest and oldest companies are facing a new B2B selling...
How To Be Best Friends With Your Salesforce Administrator
As a marketer, and as you dive deeper into marketing operations, you’re going to realize you can’t work in a silo....
Salesforce Marketing Cloud & Automated Customer Experiences
Marketers are beginning to leverage technology to enhance the customer experience to help meet business objectives. The Salesforce Marketing Cloud (SFMC) is leading the way in automating and driving the customer experience.
How To Use Marketo Sky’s New Search Tool: The Marketo Sky Blog Series
Using Marketo Sky and wondering how to use the new search tool? The Marketo Sky search tool has received a complete overhaul – learn how to access it, how it affects different workspaces and how to improve the searchability of assets using the new labels function.
Lessons in Customer Experience (Part 3): When Your Buying Stages Don’t Match Your Customer’s Needs
Lorena Harris’ 3rd blog in a 4 part blog series breaks down why focusing on customer experience instead of the funnel will help you take customer relationships to a new level.
An Introduction to the New Marketo: The Marketo Sky Blog Series
In the new blog series, “The Marketo Sky Blog Series” we will unpack all of the new features of the new Marketo dashboard, Marketo Sky.
REVTalks Masters: Ruben Varela
In the new blog series, “REVTalks Masters” we sit down with a few of the speakers from our upcoming event, the REVTalks and dive into their stories to help you with your journey to revenue marketing.
REVTalks Masters: Elle Woulfe
In the new blog series, “REVTalks Masters” we sit down with a few of the speakers from our upcoming event, the REVTalks and dive into their stories to help you with your journey to revenue marketing.
Lessons In Customer Experience (Part 2): When Your Brand Finally Realizes It’s Not All About You
Getting to know your customer is a vital step in the customer journey. Lorena Harris’ 2nd blog in a 4 part blog series breaks down how you can become customer-focused and how to build customer relationships that last.
CMO Insights: Brennan Andrews, Marketing Director, Dart Bank
In this episode, Jeff speaks with Brennan Andrews, Marketing Director, Dart Bank. Brennan talks about using technology to reach customers, training your team so that they feel empowered to make decisions and much more!
The Revenue Marketing TechTalks – 6sense
During our new webinar series, “The Revenue Marketing TechTalks” we discuss with 6sense about the importance of having visibility into buying signals from multiple people from the same organization across every channel.
CMO Insights: Sterling Snow, SVP of Revenue, Divvy
In this episode of CMO Insights, Jeff sits down with Sterling Snow, SVP of Revenue, Divvy. They talk about creating customer experiences throughout the whole life cycle, building your product around your customer, and aligning sales and marketing.
CMO Insights: Debbie Umbach, VP of Marketing, BitSight Technologies
In this episode of CMO Insights, Jeff sits down with Debbie Umbach, VP of Marketing, BitSight Technologies. They talk about demand generation, how her past career in engineering impacts her marketing career today and the importance of being market driven.
The Revenue Marketing TechTalks – Uberflip
During our new webinar series, “The Revenue Marketing TechTalks” we discuss with Uberflip about how you can create a digital content experience that generates revenue.
CMO Insights: Gaidar Magdanurov, CMO of Acronis
In this episode of CMO Insights, Jeff sits down with Gaidar Magdanurov, CMO of Acronis. They discuss the complexities of being a marketer, how AI will change how marketers do their jobs, and looking at the customer experience from the customer’s perspective.
