The Revenue Reality

88% of B2B companies still operate below Revenue Marketing maturity
42% of CMOs still emphasize vanity metrics over revenue
2.3/4.0 Average maturity score across 6 critical pillars

Revenue Marketing Journey

Traditional 22%
Lead Generation 34%
Demand Generation 28%
Revenue Marketing 16%
81%
Higher ROI with Account-Based Marketing Programs
2.5hrs
Saved Daily per Marketer with AI Automation
19%
Faster Revenue Growth with Sales-Marketing Alignment
74%
of B2B Marketing Orgs Now Measure Pipeline Impact