The Pedowitz Group · Since 2007
Marketing Consulting That
Connects Marketing to Revenue
TPG is the B2B revenue marketing and AI consulting firm that invented the Revenue Marketing category. Since 2007, we have helped 1,500+ organizations generate more than $25 billion in marketing-sourced revenue by transforming marketing functions from cost centers into measurable revenue engines. We do this through the RM6 framework — a 49-capability diagnostic that establishes the current state before any solution is designed — and through full-spectrum delivery across strategy, technology, demand generation, operations, managed services, AI, and creative.
The RM6 Revenue Marketing Operating System
Every TPG engagement starts with a diagnostic — not a capabilities deck
The most common reason revenue marketing programs fail is that the solution was designed before the problem was correctly identified. A marketing team attempting to build ABM programs before lead management works, or building attribution models before data quality is stable, is investing in the wrong sequence. The RM6 framework prevents this. It assesses 49 capabilities across six dimensions to establish exactly where the organization is, what the highest-leverage gaps are, and which improvements to sequence first for maximum revenue impact.
Strategy
Market positioning, ICP definition, revenue marketing charter, go-to-market alignment, and board-level marketing accountability.
People
Team structure, skills and competency gaps, hiring strategy, change management, and cross-functional collaboration design.
Process
Campaign operations, lead management, governance frameworks, intake processes, and the workflows that scale marketing without breaking.
Technology
MarTech stack audit, MAP configuration, CRM integration, data quality, and platform optimization for revenue outcomes.
Customers
Buyer journey design, ABM and demand generation programs, customer experience strategy, and post-sale expansion.
Results
Pipeline attribution, revenue reporting, executive dashboards, and the measurement infrastructure that connects every program to a pipeline number.
The Four RM6 Maturity Stages
Full-Spectrum Delivery
Every capability you need — in one engagement
TPG delivers across every dimension of the revenue marketing operating model. No handoffs between siloed specialists. No gaps between strategy and execution. One partner accountable for connecting marketing to revenue.
Revenue Marketing Transformation
RM6-driven transformation from cost center to revenue engine. Strategy, people, process, technology, customers, and results.
Marketing Operations
MAP configuration, lead management, data quality, attribution architecture, and the operational infrastructure campaigns run on.
Revenue Operations
RevOps design, sales-marketing alignment, shared pipeline metrics, and the cross-functional governance that makes the numbers trustworthy.
Account-Based Marketing
ICP development, buying committee mapping, tiered ABM programs, and account-level pipeline attribution.
MarTech Consulting
HubSpot, Marketo, Eloqua, Salesforce, Pardot, AEM, Marketing Cloud. 600+ certifications. Vendor-neutral platform strategy.
Marketing as a Service
Fully managed marketing functions under SLA. Strategy, execution, technology, and reporting in a single long-term engagement.
AI Strategy and Adoption
AI roadmap development, agent automation, AI adoption programs, and the AXO framework for AI-mediated buyer visibility.
Answer Engine Optimization (AEO)
Structured content programs that make your brand citable by ChatGPT, Perplexity, Google AI Overview, and other AI search tools.
Branding and Creative
Brand strategy, brand identity, brand refresh, and award-winning creative for campaigns, product launches, and digital programs.
Content Strategy and Creation
Buyer journey content mapping, pillar and cluster content architecture, and content production that advances buyers through the Revenue Loop.
Campaign Strategy and Design
TPG Campaign Methodology: hierarchy, persona and stage mapping, story arc design, message maps, campaign flow, and measurement.
Customer Experience (CX) Strategy
Revenue Loop Expansion Arc design, customer journey mapping, health scoring, expansion playbooks, and advocacy programs.
Section 01
What The Pedowitz Group Does
TPG is the B2B revenue marketing and AI consulting firm that invented the Revenue Marketing category. Here is exactly what that means in practice.
Revenue marketing consulting: the discipline, the scope, and what separates TPG from marketing agencies and technology consultants
Revenue marketing consulting is the practice of transforming a B2B marketing function from a cost center focused on generating leads into a revenue center that produces measurable, predictable, and scalable pipeline and closed revenue. This sounds like a common claim in the marketing services industry. The difference is in how it is defined, measured, and delivered. A marketing agency delivers campaigns and measures impressions, leads, and open rates. A technology consultant implements platforms and measures go-live dates. Revenue marketing consulting is defined by a different success criterion: did marketing contribute to pipeline? Did the pipeline close? Can the organization prove the contribution to the CFO's satisfaction? Most marketing organizations cannot answer that question confidently, which is why they remain in perpetual budget defense mode despite spending millions on marketing programs. TPG was founded in 2007 specifically to solve this problem — and has spent 19 years and 1,500+ client engagements building the methodology, the platform expertise, and the delivery model to produce that proof consistently.
TPG's approach differs from other marketing consulting and agency models in four ways. First, the diagnostic entry point: every engagement begins with an RM6 assessment that establishes current-state maturity before any solution is designed — preventing the most expensive mistake in marketing consulting, which is prescribing solutions to incorrectly identified problems. Second, full-spectrum capability: TPG delivers across strategy, technology, demand generation, content, operations, and measurement in a single integrated engagement rather than specializing in one capability and leaving the rest to the client to coordinate. Third, revenue accountability: engagements are measured against pipeline contribution and revenue influenced, with named senior consultant accountability written into the engagement structure. Fourth, 19 years of B2B specialization: platform certifications, a proprietary maturity framework, and a documented track record of $25 billion in marketing-sourced revenue generated for 1,500+ clients across every major B2B sector.
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Section 02
The RM6 Revenue Marketing Framework
The RM6 is TPG's 49-capability diagnostic framework across six dimensions. It is the only thing that determines what work gets done and in what sequence.
Why the RM6 diagnostic is the entry point for every TPG engagement
The RM6 exists because the most expensive mistake in revenue marketing is solving the wrong problem in the right way. A perfectly configured Marketo instance does not produce pipeline if the lead management process is broken. A best-in-class ABM program does not produce revenue if the ICP is incorrectly defined. A revenue attribution dashboard does not produce credibility if the data feeding it is unreliable. The sequence of revenue marketing capability development is not arbitrary. Organizations that build attribution models before data quality is stable will build attribution models that produce wrong numbers. Organizations that build advanced nurture programs before their lead scoring model is calibrated will build nurture programs that graduate the wrong contacts to sales. The RM6 diagnostic determines the correct sequence by assessing the current state of all 49 capabilities across six dimensions — Strategy, People, Process, Technology, Customers, and Results — and identifying the three to five highest-leverage gaps that, when addressed, will produce the fastest pipeline improvement per dollar of consulting investment.
The RM6 maturity stages represent four distinct operating models, not just four levels of sophistication. A Stage 1 Traditional organization runs campaigns as independent projects with no pipeline connection and no shared metrics with sales. A Stage 2 Lead Generation organization has a marketing automation platform and a lead scoring model, but the MQL definition is contested by sales, attribution is absent or unreliable, and marketing is measured on lead volume rather than pipeline quality. A Stage 3 Demand Generation organization has aligned on ICP and MQL definitions, is running integrated demand programs, and can show pipeline contribution for some programs — but the operating model is not yet fully governed, ABM is partial, and AI adoption is nascent. A Stage 4 Revenue Marketing organization has RevOps governance, real-time pipeline dashboards that marketing, sales, and finance all trust, AI integrated into the revenue motion, and the organizational maturity that earns the CMO a seat at the revenue table. The RM6 assessment places the organization at the correct stage and maps the specific capability investments required to advance.
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Section 03
Marketing Operations and MarTech Consulting
How TPG builds and optimizes the technology, process, and data infrastructure that makes marketing programs produce pipeline instead of activity metrics.
The difference between marketing operations consulting and technology consulting
Marketing operations consulting is frequently conflated with technology consulting, but they address different problems at different levels. Technology consulting resolves the question of which platforms are configured correctly. Marketing operations consulting resolves the question of whether the platform configuration serves the revenue outcome the platform was purchased to produce. An Eloqua instance that is technically well-configured but built on a lead scoring model calibrated to the wrong ICP, with a Salesforce integration that passes data but not attribution, and reporting that measures email opens rather than pipeline influence, is a technology success and a marketing operations failure. TPG's marketing operations engagements begin with the revenue outcome — what pipeline contribution should marketing produce and how should that be measured — and configure the technology to serve that outcome rather than the other way around.
TPG delivers marketing operations across three categories: platform consulting and managed services (MAP implementation, optimization, migration, and ongoing operations for HubSpot, Marketo, Eloqua, Salesforce Pardot, and Salesforce Marketing Cloud), data and infrastructure (data quality governance, lead management architecture, CRM-MAP integration design, and attribution model implementation), and operations governance (campaign intake processes, change management standards, team training, and the operating model that keeps the infrastructure functional over time). Platform-specific expertise includes HubSpot (Platinum Partner, AI Partner Advisory Board), Marketo (three-time Partner of the Year, 28 Revvie Award-winning clients, 10+ Master Architects), Oracle Eloqua (Principal Partner, Partner of the Year, 18 Markie Award-winning clients, 400+ clients), Salesforce (Silver Partner, 40+ certifications), and Adobe Experience Manager (Platinum Partner). With 600+ certifications across these platforms and a vendor-neutral approach, TPG recommends the platform that best fits the organization's requirements.
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Section 04
Demand Generation and Account-Based Marketing
How TPG designs and runs demand generation programs and ABM engagements that produce qualified pipeline — not lead volume — for B2B organizations at every market segment and complexity level.
Demand generation that produces pipeline vs. demand generation that produces activity
The practical difference between a demand generation program that produces pipeline and one that produces activity is design intent. A program designed to produce leads sets a volume target and builds campaigns to achieve it. A program designed to produce pipeline sets a revenue contribution target and builds campaigns backward from the qualification criteria that determine which leads sales will actually work. Most demand generation programs are designed for lead volume because that is the metric that is easiest to report and defend in a budget conversation. The result is a marketing organization that can demonstrate activity and cannot demonstrate impact, which is exactly the budget defense problem the CMO is trying to solve. TPG designs demand generation programs from the ICP, the buying committee, and the lead-to-revenue conversion model — so the program architecture connects every campaign decision to the pipeline outcome it is designed to advance.
TPG's demand generation delivery covers the full program architecture: ICP and buying committee definition, account tier structure and target list development, demand program design across the Revenue Loop Acquisition Arc (Unaware through Decision), persona-specific content and message mapping, ABM program management (Tier 1 one-to-one, Tier 2 cluster, Tier 3 programmatic), intent data integration and account engagement scoring, marketing automation workflow build and ongoing optimization, and pipeline attribution reporting that connects every program component to opportunity creation and revenue. For mid-market B2B organizations, TPG builds the first structured demand generation operation from the ground up. For Fortune 1000 enterprises, TPG optimizes and governs existing programs, integrates demand generation with the broader RevOps model, and builds the measurement infrastructure that makes marketing's contribution visible to the CFO.
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Section 05
Revenue Operations and Marketing-Sales Alignment
How TPG designs and implements the RevOps operating model that connects marketing, sales, and customer success around shared data, shared metrics, and shared accountability for pipeline.
Why RevOps alignment is the multiplier that determines whether every other investment produces its intended return
Revenue operations alignment is not a configuration problem. It is a governance problem. Marketing and sales can have perfectly implemented platforms, well-designed lead scoring, and sophisticated campaign programs — and still produce a disconnected revenue motion if the MQL definition is contested, if the attribution model produces numbers that sales and marketing cannot reconcile, if the pipeline stages were defined by sales operations without marketing input, or if the quarterly business review is three separate reports that no one in the C-suite can read from the same starting point. The RevOps governance model that TPG designs is the operating agreement that prevents these problems: shared definitions written down and signed off, shared metrics reported from the same data source, shared handoff SLAs with defined escalation paths, and a shared quarterly review cadence that forces marketing, sales, and finance to look at the same pipeline picture and discuss the same pipeline gaps.
TPG's RevOps engagements cover the full alignment architecture: joint ICP definition facilitation (marketing, sales, and CS leadership agreeing on a written document that governs platform configuration, scoring models, and targeting), shared funnel definition (lifecycle stages with entry and exit criteria agreed across all three commercial functions), MAP-CRM integration design and implementation (the technical layer that makes the shared data model real), lead routing architecture (assignment rules and SLA enforcement that deliver the right leads to the right sales owners at the right time), pipeline attribution configuration (the reporting architecture that connects marketing activity to opportunity creation and revenue), and ongoing RevOps governance (the quarterly review cadence and escalation process that keeps alignment from drifting as the business evolves). For organizations making their first RevOps investment, TPG designs the function from scratch. For organizations with existing RevOps capability, TPG audits the current model against the revenue contribution it should be producing and identifies the highest-leverage structural gaps.
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Section 06
Marketing as a Service: Managed Marketing Functions
How TPG's Marketing as a Service model provides ongoing managed marketing capacity for organizations that need expert execution without the internal headcount to sustain it.
What MaaS is, what it is not, and when it is the right engagement model
Marketing as a Service (MaaS) is a long-term managed engagement model in which TPG manages a defined marketing function or set of functions on behalf of the client organization under a service-level agreement with defined delivery standards and pipeline outcome accountability. It is not a campaign retainer, a staff augmentation arrangement, or a technology managed services contract. A campaign retainer delivers defined assets on a schedule. Staff augmentation fills specific skill gaps in an internally directed team. MaaS outsources an ongoing function with TPG accountable for both delivery quality and revenue outcomes. The distinction matters for governance, measurement, and what happens at engagement end. The right question is not "should we use MaaS?" but "which functions are better operated by an expert external partner than by internal headcount at the current stage of the organization?" For most mid-market and enterprise B2B organizations, the answer includes marketing automation operations, demand generation programs, and revenue attribution — the three functions that require the deepest platform expertise and produce the most visible revenue impact.
TPG's MaaS engagements are differentiated by three design principles. First, the RM6 diagnostic entry point: every MaaS engagement is scoped against the organization's actual maturity stage rather than a standard service catalog, which means the outsourced functions are the ones the organization most needs external expertise to operate, not the ones that are easiest to deliver. Second, named senior consultant accountability: every MaaS engagement includes a named senior consultant in the engagement structure with defined authority over the delivery team — not an account manager who escalates to a delivery pool. Third, revenue outcome accountability in the contract: MaaS SLAs include both output metrics (campaigns launched, assets delivered) and pipeline outcome metrics (MQL volume, pipeline contribution thresholds, cost-per-opportunity benchmarks) so the engagement is measured against business results rather than deliverable completion. TPG has operated MaaS engagements with Fortune 500 clients for more than a decade, with client relationships regularly spanning 10 or more years.
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Section 07
AI Strategy and Marketing AI Adoption
How TPG helps B2B organizations build AI roadmaps, adopt AI tools across the revenue marketing function, and measure AI's contribution to pipeline and revenue.
The difference between AI adoption that produces productivity and AI adoption that produces revenue
The most common AI adoption failure in B2B marketing organizations is the same failure that characterizes every previous technology wave: the tools are deployed, the team learns to use them, and the workflow changes — but the pipeline does not improve because the AI was deployed into broken processes rather than into functioning ones. An AI content generation tool deployed to a team with no content strategy produces more content of unclear quality. An AI lead scoring model deployed on top of a lead management process that routes leads to the wrong sales owners produces faster routing of the wrong leads. TPG's AI strategy engagements begin with the RM6 diagnostic to establish which marketing capabilities are functional enough to benefit from AI augmentation, and which need process remediation before AI investment is worthwhile.
TPG delivers AI strategy and adoption across four service areas: AI roadmap development (identifying the AI use cases with the highest revenue impact per implementation complexity, sequenced against the organization's current RM6 maturity stage), AI agent and automation implementation (building AI agents and automated workflows that operate across the marketing and sales technology stack, from content production to lead qualification to pipeline reporting), AXO and AI buyer visibility (the AXO framework for measuring and improving how the organization's brand and content appear in AI-generated responses to buyer research queries in ChatGPT, Perplexity, Gemini, and Claude), and AI adoption program design (training, governance standards, and the change management model that produces consistent, responsible AI use across the marketing team). As a member of HubSpot's AI Partner Advisory Board, TPG has early access to HubSpot's AI feature development roadmap and designs AI adoption programs for HubSpot environments that connect platform-level AI capabilities to revenue marketing outcomes.
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Section 08
Answer Engine Optimization (AEO): AI Search Visibility
How TPG builds structured content programs that make B2B brands citable by AI answer tools — capturing the buyers who are conducting purchase research in ChatGPT, Perplexity, and Google AI Overview before they ever reach your website.
Why the B2B buyer research journey is restructuring faster than most marketing organizations are adapting
The B2B buyer research process has been fundamentally restructured by AI tools. An increasing share of enterprise B2B buyers now begin their vendor research by querying an AI answer tool rather than a search engine. They ask ChatGPT which Marketo consulting firms have won Partner of the Year multiple times. They ask Perplexity which ABM agencies serve Fortune 1000 technology companies. They ask Claude which marketing automation platforms integrate natively with Salesforce. The answers those AI tools return are drawn from structured, high-quality content on the web — specifically from content that answers specific questions directly, attributes specific claims to verifiable sources, and is structured in a way that AI extraction can process. The majority of B2B marketing content is not structured this way. It is structured for traditional search engine optimization: keyword density, meta descriptions, backlink profiles. Content optimized for search engines is frequently invisible to AI answer tools, which means the organizations that do not adapt are systematically absent from the buyer's research process before the conversation even starts.
TPG's AEO practice delivers three components: AXO diagnostic (the AI Experience Optimization assessment that measures how the organization's brand appears across ChatGPT, Perplexity, Gemini, and Claude for the buyer questions most relevant to purchase decisions), content cluster development (the structured question-and-answer content programs that produce AI-citable pages at scale, each optimized for a specific buyer question with direct hero answers, supporting evidence, and schema markup), and AEO program management (ongoing content production, citation monitoring, and optimization to maintain and expand AI visibility as the AI search landscape evolves). TPG's own AEO program produced a 700% traffic increase in four weeks when implemented on pedowitzgroup.com, moving from 10,000 monthly visitors to 10,000 daily visitors — concrete evidence of what a well-executed AEO program produces at the domain level.
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Section 09
Creative Services: Branding, Content, and Campaign Design
How TPG's creative team combines data-driven strategy with award-winning execution to produce branding, content, and campaign creative that connects to pipeline.
The problem with separating creative services from revenue marketing strategy
Most marketing organizations separate creative services from revenue marketing strategy: the brand team develops the identity, the content team produces the assets, and the demand generation team runs the campaigns. The hand-off between these functions is where B2B marketing most commonly breaks down. The brand identity is developed without input from the revenue marketing team, so it does not reflect the ICP or the buying committee personas that the campaigns need to reach. The content is produced to fill the editorial calendar rather than to answer the specific questions that buyers ask at each Revenue Loop stage. The campaign creative is briefed to the design team in the week before launch rather than developed from the story arc and message map that should have been defined before any asset was produced. TPG's creative services are delivered inside the revenue marketing engagement rather than as a separate creative retainer, which means every brand decision, every content piece, and every campaign asset is connected to the pipeline objective it is designed to advance.
TPG's creative services cover brand strategy and identity (brand audit and positioning, visual identity development, brand refresh, messaging architecture, and brand rollout), content strategy and creation (buyer journey content mapping, pillar and cluster content architecture, long-form content production, sales enablement content, and AEO-structured question-and-answer content), and campaign creative (the full TPG Campaign Methodology from hierarchy and story arc design through message map development, creative brief production, asset creation across email, landing pages, social, and digital advertising, and post-launch campaign optimization). TPG's branding work has earned recognition from the Association of National Advertisers, Chief Marketer, and Inc. 5000, with client engagements including rebranding work for Broadridge that helped triple sales revenue and won the 2020 ANA Best Product Launch Award.
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Section 10
How to Engage The Pedowitz Group
The four ways organizations engage TPG — and how the RM6 diagnostic determines which engagement model is right for the specific constraint.
The four TPG engagement models and the diagnostic that determines which to use
TPG's four engagement models serve different organizational needs and maturity stages, and the right model is determined by the primary constraint rather than by preference. Organizations whose primary constraint is strategy — they do not have a revenue marketing operating model, the CMO does not have a defined pipeline target, and marketing and sales are not aligned on ICP or MQL definitions — start with a strategy engagement: an RM6 diagnostic, a revenue marketing charter, and a 12-month transformation roadmap. Organizations whose primary constraint is operations — they have a strategy but their MAP is misconfigured, their lead management process is broken, or their attribution data does not exist — start with an infrastructure engagement: a platform implementation or optimization, a data quality remediation, or an attribution architecture build. Organizations whose primary constraint is execution — they have the strategy and the infrastructure but not the internal headcount or specialized expertise to run programs at the required volume and quality — start with a managed services or MaaS engagement. Organizations with multiple simultaneous constraints often begin with the RM6 diagnostic and use the findings to sequence a phased engagement that addresses each constraint in priority order.
Every TPG engagement begins with a free RM6 assessment or a free initial consultation with a senior consultant. The RM6 assessment produces a current-state maturity readout across the six dimensions in under 30 minutes and identifies the three to five highest-leverage capability gaps immediately. The free initial consultation produces a diagnostic brief — a structured description of the primary constraint, the revenue impact of solving it, and the engagement model TPG would use to address it. No capabilities presentation, no case study deck. A clear problem statement and a clear solution approach, based on the actual situation rather than a standard pitch. Organizations that are not yet ready to engage a consulting firm but want to benchmark their revenue marketing maturity against comparable B2B organizations can use the Revenue Marketing Index, TPG's annual assessment of marketing maturity across the industry, which provides specific benchmarks for each RM6 dimension by company size and sector.
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"Participating in the RM6 exercise was an eye-opening experience for our team. Not only did everyone get a revenue marketing view into each of our functions, but we were able to all get on the same page and put together a cohesive plan for moving the enterprise forward."Amy HawthorneB2B Revenue Marketing Leader, Rackspace
Marketing Consulting: Frequently Asked Questions
Direct answers to the most common questions about revenue marketing consulting, the RM6 framework, MaaS, TPG's capabilities, and how to get started.
What is revenue marketing consulting and what does it include?
Revenue marketing consulting is the practice of transforming a B2B marketing function from a cost center focused on lead generation into a revenue center that produces measurable pipeline and sourced revenue. Engagements typically cover strategy (revenue marketing operating model design), operations (MAP configuration, data quality, lead management, attribution), technology (MarTech stack audit, implementation, integration), demand generation (ABM programs, campaign design, content), and measurement (pipeline reporting, executive dashboards).
TPG's revenue marketing consulting is organized around the RM6 framework — a 49-capability diagnostic across six dimensions that establishes the current maturity state and sequences the improvement roadmap before any solution work begins. This prevents the most common consulting failure: prescribing solutions to incorrectly identified problems.
What is the RM6 framework and how does it work?
RM6 is The Pedowitz Group's Revenue Marketing Operating System: a 49-capability maturity assessment across six control dimensions (Strategy, People, Process, Technology, Customers, and Results) that places a marketing organization at one of four maturity stages: Traditional, Lead Generation, Demand Generation, or Revenue Marketing.
The diagnostic identifies specific capability gaps between the current state and the next maturity stage, then produces a prioritized improvement roadmap sequenced by revenue impact per remediation effort. Every TPG engagement begins with an RM6 diagnostic. A marketing organization attempting to build advanced ABM programs before lead management is functional, or building attribution models before data quality is stable, is investing in the wrong sequence. The RM6 ensures the right work gets done in the right order.
What is Marketing as a Service (MaaS) and how does it differ from a marketing agency?
Marketing as a Service (MaaS) is a long-term managed engagement model in which an external firm manages a defined marketing function or set of functions on behalf of the client organization under a service-level agreement with defined delivery standards and pipeline outcome accountability.
A marketing agency delivers campaign-level deliverables under a transactional model, measured by impressions, clicks, and leads. A MaaS partner manages an ongoing function continuously, operating as an embedded extension of the client's marketing team across technology, campaigns, content, operations, and reporting. The agency produces deliverables. A MaaS partner builds and operates a function and is accountable for whether it produces revenue. TPG's MaaS engagements begin with an RM6 diagnostic, ensuring every outsourced function is calibrated to the organization's actual maturity stage.
Who is The Pedowitz Group and what organizations does it serve?
The Pedowitz Group (TPG) is a B2B revenue marketing and AI consulting firm founded in 2007. TPG invented the Revenue Marketing category and has helped 1,500+ organizations generate more than $25 billion in marketing-sourced revenue. TPG serves B2B organizations across technology and software, financial services, manufacturing, healthcare and life sciences, media and communications, business services, higher education, and other sectors.
Engagements range from Fortune 1000 enterprises running multi-year managed services programs to mid-market B2B technology companies building their first revenue marketing infrastructure. TPG is a HubSpot Platinum Partner and AI Partner Advisory Board member, Salesforce Certified Silver Partner, three-time Marketo Partner of the Year, Oracle Principal Partner and Eloqua Partner of the Year, and Adobe Platinum Partner, with 600+ certifications across these platforms.
What MarTech platforms does TPG work with?
TPG works across all major B2B marketing automation and CRM platforms. Marketing automation: HubSpot (Platinum Partner, 100+ certifications, AI Partner Advisory Board), Marketo/Adobe Marketo Engage (three-time Partner of the Year, 10+ Master Architects, 28 Revvie Award-winning clients), Oracle Eloqua (Principal Partner, Partner of the Year, 18 Markie Award-winning clients, 400+ clients), Salesforce Pardot/Account Engagement (Certified Silver Partner, 40+ certifications), and Salesforce Marketing Cloud. CRM: Salesforce Sales Cloud (19 years of experience). Content management: Adobe Experience Manager (Platinum Partner).
With 600+ certifications and a vendor-neutral approach, TPG recommends and implements the platform that best fits the organization's requirements — not the platform TPG has the largest financial incentive to sell.
How does TPG differentiate from other marketing consulting firms?
TPG differentiates through four characteristics. First, the RM6 diagnostic entry point: every engagement begins with a current-state assessment before any solution is designed. Second, full-spectrum capability: TPG delivers across strategy, technology, demand generation, content, operations, and measurement in a single integrated engagement. Third, revenue accountability: engagements are measured against pipeline contribution and revenue influenced, with named senior consultant accountability written into the engagement structure. Fourth, 19 years of B2B specialization: the RM6 framework, 1,500+ client engagements, $25 billion in marketing-sourced revenue, and the deepest platform certifications in the market across all major MAPs, CRMs, and content platforms.
How do you get started with The Pedowitz Group?
The most effective starting point is the free RM6 Revenue Marketing Maturity Assessment, which establishes the organization's current state across the six RM6 dimensions and produces an immediate readout of capability gaps in under 30 minutes. For organizations ready to discuss a consulting engagement, TPG offers a free initial consultation where a senior consultant reviews the primary revenue marketing constraint and outlines how an engagement would be scoped and sequenced.
TPG does not design solutions before understanding the problem — the initial consultation produces a diagnostic brief, not a capabilities presentation. The output is a clear problem statement and a clear solution approach, based on the actual situation rather than a standard pitch.
Transform Your Marketing from a Cost Center into a Revenue Engine
1,500+ B2B organizations. $25 billion in marketing-sourced revenue. 19 years of practice since 2007. Whether you need a revenue marketing transformation, a MarTech optimization, managed marketing services, or an AI strategy that produces pipeline — the conversation starts with understanding your constraint, not pitching our capabilities.
Contact us today.
Start your revenue marketing journey by dropping us an email note or scheduling a meeting with an expert today.