Optimize Your Content Performance With TPG.ai Intelligence

Upload your content and receive detailed analysis across 8 critical marketing criteria. Get actionable recommendations powered by TPG.ai to maximize engagement and conversions.

TPG.ai Content Assessment

Configure your analysis parameters

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Supports PDF, DOCX, and TXT files

Target Persona

Buyer Journey Stage

How It Works

Three simple steps to get persona-specific content insights that actually drive results

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Upload & Configure

Submit your content and specify your target persona plus their buying stage for precise analysis

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AI Analysis

Our system evaluates against 8 criteria proven to drive B2B content performance for your specific audience

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Get Recommendations

Receive specific improvements tailored to what actually matters for your audience and their buying stage

What Makes Our Approach Different

Our analysis combines proven B2B marketing frameworks with AI-powered evaluation, specifically calibrated for your target persona and their buying stage

👤Persona-Specific Evaluation

Rather than generic "best practices," we evaluate how well your content serves the specific needs of your target persona (C-suite, IT decision-maker, etc.)

🎯Buying Stage Context

A CMO in awareness stage has different content needs than one in evaluation stage - our analysis accounts for this critical difference

📊Proven Framework

8 categories based on 20+ years of B2B marketing data and practical experience with 1,500+ customers who drive complex sales cycles

📊SEO & Keyword Assessment

We evaluate technical optimization and content structure for B2B discovery patterns

What We Assess: Content structure, header optimization, and readability for search engines - not keyword strategy selection, which should align with your broader SEO and positioning goals.

How to Interpret These Results

Understanding the weight to give our recommendations in your content strategy

🎯 Audience Insights

Our recommendations are based on performance patterns from similar personas and content types. Use these as directional guidance while maintaining your unique brand voice and positioning strategy.

🔍 SEO Analysis

We evaluate technical content optimization and structure. Keyword strategy and topic selection remain your strategic decisions based on your market positioning.

📝 Content Approach

Our analysis considers both engagement patterns and scanning behavior. The "best" approach depends on your audience's consumption habits and your content goals.

⚖️ Strategic Context

This tool identifies optimization opportunities within proven frameworks. Your strategic content decisions should balance these insights with brand differentiation and market positioning needs.

What This Tool Is (And Isn't)

Set clear expectations about how to use these insights effectively

✅ What This Tool IS

✓A diagnostic tool that identifies specific improvement opportunities across 8 critical areas
✓Persona-aware analysis that considers what matters most to your specific audience
✓Stage-appropriate recommendations tailored to where prospects are in their journey

❌ What This Tool ISN'T

✗Not a replacement for your strategic content knowledge and brand expertise
✗Not one-size-fits-all generic content advice that ignores your positioning
✗Not the final word - use insights to inform your content strategy decisions

Clarity & Structure

3/5

The content is well-structured and organized, with each section clearly labeled and outlined. However, some sections lack clear transitions, which could lead to confusion.

Recommendation: Ensure that all data points are filled in and clearly explained to avoid any confusion or misunderstanding.

Audience Relevance

5/5

The content is highly relevant to an IT decision maker, providing detailed analysis and key metrics related to ROI, cost savings, and operational efficiency.

Recommendation: Continue to focus on providing detailed, data-driven insights that are relevant to the IT decision maker's role and responsibilities.

Value & Insight

2/5

The report provides valuable insights into the potential benefits of migrating to HubSpot, including cost savings and improved efficiency. However, it could provide more detailed insights into how these benefits are achieved.

Recommendation: Include more detailed explanations of how the benefits of migrating to HubSpot are achieved, such as specific features or tools that lead to cost savings or improved efficiency.

Call to Action

4/5

The content lacks a clear call to action, which can leave the reader unsure of what steps to take next.

Recommendation: Include a clear call to action at the end of the report, such as contacting a sales representative for more information or initiating the migration process.

Brand Voice & Tone

4/5

The content maintains a professional and authoritative tone, which aligns well with the brand's positioning as a trusted advisor. However, it could benefit from a more personalized and engaging voice.

Recommendation: Incorporate a more personalized and engaging voice to better connect with the reader and reinforce the brand's positioning.

SEO & Discoverability

3/5

As a PDF report, the content may not be easily discoverable through search engines. Additionally, it lacks keyword optimization.

Recommendation: Consider creating a web-based version of the report with SEO-optimized content to improve its discoverability.

Visual/Design Integration

4/5

The report is well-designed with clear headings and sections, but lacks visual elements such as charts or graphs to illustrate the data.

Recommendation: Include visual elements such as charts, graphs, or infographics to better illustrate the data and make the report more engaging.

Performance Readiness

4/5

The content is well-prepared and ready for distribution, but could benefit from final checks to ensure all data points are filled in and clearly explained.

Recommendation: Conduct a final review to ensure all data points are complete and implement accessibility improvements for broader reach.