Arm Sales to Actually Sell
Why Sales Ignores Marketing
Because most marketing content is useless in the real world.
Content Nobody Uses
Marketing creates. Sales ignores. Everyone loses.
- 100-page product guides nobody reads
- Case studies from 5 years ago
- Battle cards missing actual objections
- Content buried in random folders
No Real Training
"Here's a deck. Good luck." That's not enablement.
- One-time onboarding then nothing
- No competitive intelligence
- Product training without context
- Zero coaching or reinforcement
Tools That Don't Talk
Your tech stack is having a communication breakdown.
- Content in 5 different systems
- No tracking of what works
- CRM disconnected from content
- Can't find anything when needed
Sales Enablement That Actually Enables
Content they'll use. Training that sticks. Tools that work.
Battle-Tested Content
Content created from actual sales calls, not marketing imagination.
- One-page battle cards that work
- Objection handling scripts
- Competitive kill sheets
- Email templates that get responses
- Case studies under 2 pages
Training That Sticks
Continuous learning, not one-and-done onboarding.
- Role-specific training paths
- Weekly competitive updates
- Product certification programs
- Call coaching and feedback
- Best practice sharing
Integrated Tech Stack
Everything in HubSpot. Find it, use it, track it.
- Content library in CRM
- Automated content suggestions
- Usage tracking and analytics
- Mobile access to everything
- Version control and updates
Playbooks That Win
Step-by-step guides for every selling situation.
- Industry-specific playbooks
- Persona messaging guides
- Discovery call frameworks
- Demo scripts that convert
- Negotiation strategies
Pitch Decks That Close
10 slides max. Story-driven. Buyer-focused.
- Modular deck building
- Industry-specific versions
- Interactive demos
- ROI calculators built-in
- Leave-behinds that work
Performance Tracking
Know what works. Do more of it.
- Content usage analytics
- Win/loss analysis
- Rep performance metrics
- Deal velocity tracking
- Coaching effectiveness
How We Enable Your Sales Team
From assessment to acceleration in 60 days.
Audit
What's working, what's not, what's missing
Create
Build content sales actually wants
Deploy
Get it in HubSpot where they'll use it
Train
Make sure they know how to use it
Optimize
Track, measure, improve, repeat
Tools That Actually Help Sales Sell
Everything they need, right where they need it.
Smart Content Library
AI-powered content recommendations based on deal stage and buyer persona
Conversation Intelligence
Call recording, transcription, and coaching insights built into HubSpot
Real-Time Alerts
Know when prospects engage with content, visit pricing pages, or show buying signals
Sales Enablement That Delivers
Real metrics from real enablement programs.
Stop the Sales-Marketing War
Get them working together. Watch revenue grow.
Give your sales team what they actually need to close deals.